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An employee program forteams facing
Can every one of your employees explain the new brand, and mean it?
Usually not. The new purpose lives on the website and in the launch video. Ask five people and you get five stories. This program aligns what your people say, believe and do, in four one-hour team sessions.
Make it for your team
Execution readinessExample scores for a sample company. Add your website to estimate your own. Measured once your team plays. Ready at 80.
Where it usually breaks38Today81/ 100After the 4 team sessions
Ready to executeShared knowledgeHigh riskFive different one-line answers to "what do you do?"
Shared convictionHigh riskPeople see the new purpose as marketing
Shared practiceMedium riskNo agreed answer to the awkward question
4 sessions~50 min each8–12 people per teamNo facilitatorThe gap
What you'd typically hear if five of your people answered alone.
SESSION 1 · FILL THE GAPSAnswered alone
Finish the sentence: in one line, what we do and why it matters is…MMira…we build software for businesses.
JJonas…we help our customers do one thing much better.
AAylin…what it says on the website, roughly.
TTomas…it depends who is asking.
RRosa…I'd struggle to say it in one line.
What it costs you if nobody notices
Shared knowledgeThe market meets five companiesEvery employee's version is what candidates and customers believe you are.
Shared convictionPurpose becomes a punchlineIf people think it is marketing, they roll their eyes at it, in front of the people you most want to convince.
Shared practiceThe awkward question goes badlyWithout practice, the first hard question about the change gets an improvised, and often negative, answer.
The program that closes the gap
Four one-hour sessions. Every one of your employees, the same story, told their own way.
Session
Shared knowledgeShared convictionShared practice
S1Understand our storyAgrees the one line everyone uses, and what it does not mean.
Shared knowledge1Agree the one line we all use to explain what Acme does2Agree the facts behind our one-line storyShared conviction3Decide how you'd answer the "it's just marketing" challengeShared practice4Sort six real situations into the right response5Rehearse the dinner table moment when someone calls our…
DemoS2Connect with the purposeShows you whether people believe it, and what would make it real.
Shared knowledge1Align on a shared one line story proving Acme's purposeShared conviction2Face the real cost of a purpose nobody believes3Decide how you'd defend the new purposeShared practice4Sort real Acme situations into the right response alone5Rehearse the dinner table question
DemoS3Tell it your wayPractises the story in real conversations, in their own words.
Shared knowledge1Quiz each other on the one-line answer to what we do and why it mattersShared conviction2Turn the four hardest pushback lines about our purpose…Shared practice3Agree the right order of moves for answering the awkward…4Practice telling the brand story out loud
DemoS4Handle the awkward questionPractises "isn't this just a new logo?" and more.
Shared knowledge1Quiz each other on the one true way to answer "isn't this…Shared conviction2Compare your reasoning with the stakeholder'sShared practice3Practice handling the awkward "isn't this just a new logo?" question4Rehearse and align on how to answer the friend who calls…
DemoPlay it yourself · a short demo · one exercise from session 3 · Make the Call
Alone first. Then the team agrees on one answer.
This is a taste, not the whole session. “Tell it your way” runs 4 exercises with your own team, on a call or in a room. Here is one of them, on the real screens, played with four AI teammates, so you can feel how a session works.
Tell it your way · Make the Call00:00MJLSYouTurn the four hardest pushback lines about our purpose into one true story eachOn screen: Reframe each of the 4 real pushback lines into one true story, told alone
You are playing with 4 AI teammates. Every screen opens on its briefing: read it, then tap I’m ready.
Readiness intelligence · what you'll see as teams play
Know which of your teams can tell the new story, and where you should step in, before the market hears five versions.
Acme Inc › Readiness intelligence › New brand and purposeEvery one of your employees tells the new story, and means it
Readiness index81%Ready+43 pts25% participation + 25% progress + 50% alignment · Ready at 80
Shared knowledge48 → 88Shared conviction37 → 71Shared practice44 → 80
Participation94%470 of 500 people played at least once
Progress75%3 of 4 planned sessions completed
Alignment41% →78%1560 of 2000 points aligned
Failed alignment pointsWhere you should step in
The one-line answerNot aligned in 12 of 46 playsShared knowledgeYour engineering teams · 60 people
Is the new purpose real, or just marketing?"Not yet, we still have concerns" in 2 playsShared convictionYour longest-serving people · 45 people
Your employees could play this next week. Add your website to make it yours.
- 01 · 5 minConfirm the assumptionsCheck what we inferred about you and edit any text in place. Your edits are locked.
- 02 · 1 link per teamInvite your teamAny browser, any device. No account, nothing to install.
- 03 · after each playWatch readiness fill inYou see who played, what they agreed, and where to follow up.
Used by teams at
Free until you play live · ISO 27001 · EU data
Free until you play live · ISO 27001 · EU data