IP & Ownership

1.ExecuteOS Intellectual Property — Overview

ExecuteOS is built on proprietary methodology, protected technology, and registered intellectual property. AhaPlay Bulgaria VCC (UIC 208270875), registered at 5 Rozova Dolina Street, Floor 4, Lozenets District, Sofia 1421, Bulgaria, is the owner of all ExecuteOS-developed intellectual property described in this Policy, including patents, trademarks, copyrights, trade secrets, proprietary methodologies, orchestration systems, and platform technology.

ExecuteOS's intellectual property is protected under applicable patent, trademark, copyright, trade secret, and unfair competition laws, as further described in Section 9 of the ExecuteOS Terms of Service.

2.Patents

ExecuteOS's core platform technology is patent-protected in the United States, with a European patent application pending before the European Patent Office (EPO). The granted patent covers the method and apparatus by which ExecuteOS's technology platform conducts structured group experiences — workshops, alignment sessions, and decision processes — without requiring a human facilitator present. The patented engine manages how virtual rooms are initiated, participants admitted, inputs collected, and team progress determined; it replaces the traditional role of a facilitator with platform logic that allows these experiences to scale to thousands of simultaneous teams.

Priority application of record

United States Provisional Application 63/583,844, filed 19 September 2023 (ExecuteOS reference 10001US01), recorded at the USPTO.

Portfolio status

3.Trademarks

The ExecuteOS brand is protected by registered trademarks, protecting ExecuteOS's identity across every market in which it operates. The AHAPLAY® mark is registered in the United States, the European Union, and the United Kingdom for use in International Classes 35 (Consulting), 41 (Education and Training), and 42 (SaaS platform delivery), covering every commercial context in which ExecuteOS operates.

The AHAPLAY name and logo, the ExecuteOS visual identity, and related identifiers, including the AHAPLAY® mark together with any other registered or unregistered marks claimed by ExecuteOS from time to time, are the exclusive property of AhaPlay Bulgaria VCC or its licensors.

4.Copyright

All content created by or for ExecuteOS — including the Platform user interface and design, ExecuteOS-developed Templates, ExecuteOS-generated Programme structures, Session methodologies, facilitator guides, ExecuteOS-branded Programmes, prompts, workflow logic, ExecuteOS-developed AI orchestration systems, documentation, and marketing materials — is copyrighted to AhaPlay Bulgaria VCC, all rights reserved.

Unauthorised reproduction, distribution, public performance, transmission, or creation of derivative works based on ExecuteOS's copyrighted materials is prohibited except as expressly permitted by these Terms of Service, the applicable Quote, a separate written licence from ExecuteOS, or applicable fair use or fair dealing principles under Applicable Law.

The Customer Organisation's rights to use ExecuteOS Content during the subscription term, and to export and use Customer Content and customer-specific generated outputs, are set out in Sections 9.1, 9.2, and 9.11 of the Terms of Service.

5.Trade Secrets and Proprietary Methodologies

ExecuteOS's proprietary methodologies, orchestration systems, facilitation logic, interaction structures, workshop sequencing systems, behavioural alignment mechanisms, AI-assisted programme generation systems, AI prompts, workflow logic, structural patterns, interaction models, and collaborative experience architectures constitute trade secrets and proprietary intellectual property of AhaPlay Bulgaria VCC, protected under applicable trade secret, unfair competition, and contract laws.

Restrictions on extraction, replication, reverse engineering, and competitive misuse of these proprietary elements are set out in Sections 7.3 and 9.4 of the Terms of Service.

6.Information Security as IP Protection

ExecuteOS's intellectual property is protected not only legally but technically. ExecuteOS maintains ISO/IEC 27001:2022 certification (certificate number ISMS/262177/BG, issued by CSB Ltd., valid from 19 January 2026 to 18 January 2029) covering the Information Security Management System for the ExecuteOS platform, which ensures that ExecuteOS's proprietary data, platform content, customer information, and intellectual property are managed under a certified security framework.

Technical and organisational measures protecting ExecuteOS's intellectual property and Customer Content are set out in the Security Policy.

→ Read the full Security Policy

7.Customer Content — Ownership and Licence

Customer Organisations and End Users retain ownership of Customer Content, as set out in Section 9.2 of the Terms of Service. Customer Content includes all text, materials, prompts, methodologies, configurations, audio, video, graphics, data, files, resources, AI-generated outputs derived from Customer Content, and other materials created, uploaded, generated, submitted, configured, or otherwise provided by a Customer Organisation or its End Users.

Subject to the licence granted to ExecuteOS under Section 9.2 of the Terms of Service to host, process, store, and operate the Platform, ExecuteOS does not claim ownership of Customer Content, proprietary organisational materials, internal frameworks, participant responses, customer-created Programmes, or other materials owned or lawfully controlled by Customer Organisations or End Users.

8.Partner Content — Ownership and Rights

Where Content within a Customer Organisation's Workspace has been created, configured, uploaded, generated, adapted, or otherwise provided by an authorised Partner ("Partner Content"), the rights, obligations, and licences applicable to such Partner Content are governed by the General Partnership Terms and the applicable Partner Agreement between ExecuteOS and the Partner, in addition to the Terms of Service.

Nothing in this Policy or the Terms of Service grants the Customer Organisation any rights to Partner Content beyond those expressly granted by the applicable Partner or required to enable the Customer Organisation's use of the Platform during the subscription term. Termination of the relationship between ExecuteOS and a Partner, or between a Partner and a Customer Organisation, may affect the continued availability of Partner Content within the Workspace in accordance with the applicable Partner Agreement.

9.Thought Leader and Author Content

Certain Programmes, Templates, Sessions, frameworks, or Content available through the Platform may reference, incorporate, adapt, or be inspired by methodologies, concepts, frameworks, or intellectual property associated with third-party authors, experts, facilitators, or thought leaders ("Thought Leaders"). All rights relating to such third-party intellectual property remain with their respective owners.

Thought Leaders who enter into a formal partnership with ExecuteOS are treated as a category of Partner under the ExecuteOS framework, with the rights, obligations, and licences applicable to their contributions governed by the General Partnership Terms and the applicable Partner Agreement. Section 16 of this Policy describes ExecuteOS's commitments to partnered Thought Leaders.

ExecuteOS does not claim ownership over third-party frameworks, author methodologies, books, publications, trademarks, or independently owned intellectual property contributed or referenced by Thought Leaders or Partners. The Platform experience, orchestration systems, collaborative structures, and facilitation delivery mechanisms created by ExecuteOS remain separate proprietary intellectual property of ExecuteOS. Use of third-party intellectual property through the Platform may be subject to separate licences, attribution requirements, partnership agreements, or applicable intellectual property laws.

10.Trademark Usage by Third Parties

The AHAPLAY name and logo and other ExecuteOS marks may not be used by Customer Organisations, End Users, Partners, or other third parties without prior written permission from ExecuteOS, except as permitted under applicable fair use or fair dealing principles under Applicable Law. Customer Organisations and End Users shall not imply endorsement or affiliation, remove or modify branding or attribution notices, modify "powered by ExecuteOS" notices, use confusingly similar identifiers, or register domain names, social media handles, or branding elements incorporating ExecuteOS trademarks.

White-labelled deployments

Approved Partners and enterprise Customer Organisations operating white-labelled deployments under a separate written agreement with ExecuteOS (for example, ibm.ahaplay.com) shall display the "powered by ExecuteOS" notice in accordance with the applicable agreement, and the AHAPLAY mark shall remain visible in the footer of all white-labelled deployments. White-label arrangements require prior written agreement from ExecuteOS and are subject to ExecuteOS's branding and quality requirements.

Customer references and publicity

ExecuteOS's use of Customer Organisation names and trademarks is governed by Section 9.10 of the Terms of Service.

Trademark licensing or usage queries: legal@ahaplay.com

11.AI-Generated Outputs

Subject to compliance with the Terms of Service and payment of applicable fees, Customer Organisations and End Users may use AI-generated outputs, generated Programmes, workshop structures, summaries, recommendations, and related outputs generated through the Platform for their internal business and operational purposes. As between the parties, customer-specific generated outputs incorporating Customer Content shall be treated as Customer Content; ExecuteOS retains ownership of the Platform, underlying orchestration systems, Templates, facilitation methodologies, AI systems, prompts, workflow logic, structural patterns, interaction models, proprietary methodologies, and all related intellectual property rights, as set out in Section 9.3 of the Terms of Service.

Due to the nature of artificial intelligence and collaborative systems, generated outputs may not be unique; similar or identical outputs may be generated for other users; ExecuteOS does not guarantee exclusivity of generated structures or outputs; and no exclusive rights are granted in relation to generic or system-generated structures, prompts, workflows, or facilitation patterns. Restrictions on the use of AI-generated outputs to reconstruct, replicate, or compete with ExecuteOS's proprietary methodologies or systems are set out in Section 9.3 of the Terms of Service.

12.Feedback

If Customer Organisations, End Users, Partners, or Thought Leaders provide suggestions, recommendations, enhancement requests, feature ideas, feedback, comments, or improvement proposals relating to the Platform or services ("Feedback"), ExecuteOS may freely use, implement, modify, commercialise, and incorporate such Feedback without restriction or compensation. To the extent necessary, contributors grant ExecuteOS a perpetual, irrevocable, worldwide, royalty-free licence to use such Feedback for any lawful purpose, as set out in Section 9.7 of the Terms of Service.

13.Prohibited Uses of ExecuteOS Intellectual Property

Customer Organisations, End Users, and other third parties shall not, without ExecuteOS's prior written consent:

• copy, reproduce, scrape, harvest, export, republish, distribute, mirror, or systematically extract Platform content, structures, methodologies, Templates, workflows, orchestration logic, AI prompts, or other proprietary elements;
• use the Platform or its outputs to develop, train, benchmark, validate, improve, or support competing products, services, methodologies, facilitation systems, orchestration systems, or artificial intelligence systems;
• reverse engineer, decompile, disassemble, analyse, or otherwise attempt to derive source code, models, system architecture, orchestration logic, prompts, algorithms, workflows, or non-public components of the Platform;
• remove, obscure, alter, or bypass copyright notices, trademarks, attribution notices, patent references, "powered by ExecuteOS" notices, or other proprietary markings;
• create derivative works based on proprietary Platform methodologies, orchestration systems, Templates, workflows, or AI-generated structures except as expressly permitted; or
• use the Platform for competitive benchmarking, comparative analysis, or publication of performance evaluations without ExecuteOS's prior written consent.

These prohibitions are set out in greater detail in Section 7.3 of the Terms of Service.

14.Reporting Intellectual Property Concerns

If any person believes that content on the ExecuteOS Platform misrepresents their work, infringes their intellectual property rights, or raises other intellectual property concerns, ExecuteOS encourages prompt notification through the following channels:

ExecuteOS commits to acknowledging all concerns within 2 business days and providing a substantive response within 10 business days.

15.Changes to this Policy

ExecuteOS may update this Policy from time to time to reflect changes in ExecuteOS's intellectual property portfolio, registered rights, partnership models, applicable law, or operational practices. Updates shall become effective upon publication unless otherwise specified. Customer Organisations and End Users are responsible for reviewing updated versions made available through the Platform, the ExecuteOS website, or other reasonable communication channels.

Part B — Author Partnership Approach

16.What ExecuteOS Creates

ExecuteOS does not reproduce books, deliver courses, summarise chapters, or present author content. ExecuteOS creates a distinct category of deliverable: platform-facilitated team experiences. The heart of every Session is peer sharing, live discussion, and co-creation among team members. Where a Thought Leader's framework is featured in a Template or Programme, it serves as a starting point — a reference that a team can benchmark themselves against, reflect on, or adapt to their own context. The content itself, typically no more than a handful of key principles, is used as a catalyst for the team's own conversation, not as the substance being delivered.

What teams take away from an ExecuteOS Session is not the author's ideas — it is their own team's thinking, aligned and activated through the experience the Platform facilitates.

This approach is grounded in well-established principles of intellectual property law — general ideas, concepts, and principles are not protected by copyright; expression is. ExecuteOS creates original expressions in the form of structured, interactive, platform-facilitated team experiences that bear no resemblance to source material in form, function, or delivery.

17.Why ExecuteOS Partners with Thought Leaders

Although ExecuteOS could build Templates inspired by published frameworks without a formal partnership, ExecuteOS actively seeks formal relationships with the thinkers whose ideas inspire its work, because such partnerships create more value for teams, organisations, and authors.

For Thought Leaders, a partnership with ExecuteOS can mean:

• A living presence in the experience — through video messages, reflections, and commentary that appear within the team experience.
• Avatar-based engagement — that weaves the author's likeness and perspective into the Session.
• Direct access for teams — through bookable 1:1 conversations, keynotes, or in-person workshops.
• Reach into enterprise teams — deployed inside organisations such as IBM, Merkle, Paysafe, and the Bavarian Red Cross.
• Clear attribution — linking the author's framework and source material within every Session.

18.ExecuteOS's Commitments to Partnered Thought Leaders

Where a formal partnership exists, ExecuteOS commits that:

• the Thought Leader retains full ownership of their intellectual property at all times, and ExecuteOS holds no claim over the Thought Leader's framework, methodology, or body of work;
• the Partner Agreement governs all commercial terms, attribution standards, and approved uses, agreed in advance and in writing;
• no Template is published in the Template Library under a formal partnership without the Thought Leader's review and approval of how their work is represented;
• revenue sharing or licensing structures are transparent, agreed upfront, and honoured;
• Thought Leaders may request a review of their Template and Programme content at any time and request amendments;
• ExecuteOS will never imply an endorsement of the Platform by a Thought Leader unless that endorsement has been explicitly given.

19.Partnership Tiers

ExecuteOS works with Thought Leaders across three partnership tiers, depending on the depth of involvement:

20.Working with ExecuteOS