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An employee program forteams facing
Can your consultants and partners explain why your company matters?
Usually not beyond a slogan. Every week your people talk about work with the people they meet, and most of those conversations end at "sounds interesting". This program aligns what your people say, believe and do, in four one-hour team sessions.
Make it for your team
Execution readinessExample scores for a sample company. Add your website to estimate your own. Measured once your team plays. Ready at 80.
Where it usually breaks38Today81/ 100After the 4 team sessions
Ready to executeShared knowledgeHigh riskNobody can give a real example of the value we create
Shared convictionMedium riskPeople would not recommend us without a "but"
Shared practiceHigh riskNobody knows where to send real interest
4 sessions~50 min each8–12 people per teamNo facilitatorThe gap
What you'd typically hear if five of your people answered alone.
SESSION 1 · FILL THE GAPSAnswered alone
Finish the sentence: when someone tells me they have exactly the problem we solve, I…MMira…send them a link to our website.
JJonas…ask about their problem, then offer to introduce the right colleague.
AAylin…mention it to my manager, maybe.
TTomas…start explaining everything we do.
RRosa…wouldn't know who to send them to.
What it costs you if nobody notices
Shared knowledgeInterest dies at "sounds interesting"Without a real example, every consultant's explanation sounds like every other company's.
Shared convictionAdvocacy cannot be fakedPeople do not recommend a company they have doubts about, and their doubts tell you what to fix first.
Shared practiceWarm leads go nowhereWhen nobody knows who to introduce interest to, the best opportunities end as a friendly chat.
The program that closes the gap
Four one-hour sessions. Every one of your consultants and partners, able to explain us, and to open the door.
Session
Shared knowledgeShared convictionShared practice
S1Understand our storyAgrees what we do, who we help and what makes us different.
Shared knowledge1Agree the facts of our firm story2Agree the exact words for what Acme Partners doesShared conviction3Decide how to respond to a real prospectShared practice4Sort real client moments into the one correct response each5Rehearse the moment a client describes exactly the problem…
DemoS2Make it realFinds the examples people stand behind, and the claims they cannot back yet.
Shared knowledge1Quiz the team on what makes a client story stickShared conviction2Agree the five real costs if nobody can prove Acme's value…3Decide alongside the managing partner on the one warm lead they followed up personallyShared practice4Sort real client moments into the right response5Rehearse how to handle a warm referral moment
DemoS3Tell it to the right personPractises the story for customers, partners and future colleagues.
Shared knowledge1Practise turning a real problem someone shares into the…Shared conviction2Decide what to do when someone says "I have exactly that…Shared practice3Rehearse matching real moments of interest to the right…4Put the right moves in order when someone hands you a warm…
DemoS4Open the doorAgrees how to spot real interest, and who to introduce it to.
Shared knowledge1Agree the facts for spotting real interestShared conviction2Decide where warm interest should goShared practice3Sort real client situations into the correct response4Rehearse the exact moment a prospect shows real interest
DemoPlay it yourself · a short demo · one exercise from session 3 · Make the Call
Alone first. Then the team agrees on one answer.
This is a taste, not the whole session. “Tell it to the right person” runs 4 exercises with your own team, on a call or in a room. Here is one of them, on the real screens, played with four AI teammates, so you can feel how a session works.
Tell it to the right person · Make the Call00:00MJLSYouDecide what to do when someone says "I have exactly that problem"On screen: Rewrite each of the 5 real interest moments as an explore-first response alone
You are playing with 4 AI teammates. Every screen opens on its briefing: read it, then tap I’m ready.
Readiness intelligence · what you'll see as teams play
Know which of your teams can explain the company and open a door, and where you should step in, before the next opportunity ends at "sounds interesting".
Acme Partners › Readiness intelligence › Employee advocacyEvery one of your consultants and partners can explain the company, and knows what to do when someone is interested
Readiness index81%Ready+43 pts25% participation + 25% progress + 50% alignment · Ready at 80
Shared knowledge48 → 88Shared conviction37 → 71Shared practice44 → 80
Participation94%564 of 600 people played at least once
Progress75%3 of 4 planned sessions completed
Alignment41% →78%1872 of 2400 points aligned
Failed alignment pointsWhere you should step in
What to do with real interestNot aligned in 15 of 42 playsShared knowledgeYour engineering teams · 70 people
Would you recommend us to a friend, without a "but"?"Not yet, we still have concerns" in 2 playsShared convictionYour support teams · 40 people
Your consultants and partners could play this next week. Add your website to make it yours.
- 01 · 5 minConfirm the assumptionsCheck what we inferred about you and edit any text in place. Your edits are locked.
- 02 · 1 link per teamInvite your teamAny browser, any device. No account, nothing to install.
- 03 · after each playWatch readiness fill inYou see who played, what they agreed, and where to follow up.
Used by teams at
Free until you play live · ISO 27001 · EU data
Free until you play live · ISO 27001 · EU data