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An employee program forteams facing
Can your store teams explain why your company matters?
Usually not beyond a slogan. Every week your people talk about work with the people they meet, and most of those conversations end at "sounds interesting". This program aligns what your people say, believe and do, in four one-hour team sessions.
Make it for your team
Execution readinessExample scores for a sample company. Add your website to estimate your own. Measured once your team plays. Ready at 80.
Where it usually breaks38Today81/ 100After the 4 team sessions
Ready to executeShared knowledgeHigh riskNobody can give a real example of the value we create
Shared convictionMedium riskPeople would not recommend us without a "but"
Shared practiceHigh riskNobody knows where to send real interest
4 sessions~50 min each8–12 people per teamNo facilitatorThe gap
What you'd typically hear if five of your people answered alone.
SESSION 1 · FILL THE GAPSAnswered alone
Finish the sentence: when a regular customer asks what it is like to work here, I…MMira…say it is fine and change the subject.
JJonas…tell them honestly what is good and what is hard, and how to apply.
AAylin…tell them to look at the website.
TTomas…depends on how my week has been.
RRosa…wouldn't know how someone applies.
What it costs you if nobody notices
Shared knowledgeInterest dies at "sounds interesting"Without a real example, every store colleague's explanation sounds like every other company's.
Shared convictionAdvocacy cannot be fakedPeople do not recommend a company they have doubts about, and their doubts tell you what to fix first.
Shared practiceWarm leads go nowhereWhen nobody knows who to introduce interest to, the best opportunities end as a friendly chat.
The program that closes the gap
Four one-hour sessions. Every one of your store teams, able to explain us, and to open the door.
Session
Shared knowledgeShared convictionShared practice
S1Understand our storyAgrees what we do, who we help and what makes us different.
Shared knowledge1Agree the facts of our company story2Fill in the shared language for what Acme Stores doesShared conviction3Decide whether to back the brand promise decisionShared practice4Agree the right response for seven real customer5Rehearse how to answer a customer who asks what it's like…
DemoS2Make it realFinds the examples people stand behind, and the claims they cannot back yet.
Shared knowledge1Quiz your team on what counts as real proof of working at…Shared conviction2Name the stakes of failing to make the brand promise real…3Decide as the People DirectorShared practice4Sort real workplace situations into the right response5Rehearse how to answer a customer who asks what it's like…
DemoS3Tell it to the right personPractises the story for customers, partners and future colleagues.
Shared knowledge1Agree the one honest answer every store gives about…Shared conviction2Decide how to answer a customer who asks what it's really like to work hereShared practice3Match six real workplace questions to the right honest response4Put the honest answer in the right order
DemoS4Open the doorAgrees how to spot real interest, and who to introduce it to.
Shared knowledge1Agree the facts for spotting real interest and knowingShared conviction2Decide alone, then agree whether to back the real rule for…Shared practice3Sort real customer situations into the right response4Rehearse how to spot a real interest signal and hand it off
DemoPlay it yourself · a short demo · one exercise from session 3 · Make the Call
Alone first. Then the team agrees on one answer.
This is a taste, not the whole session. “Tell it to the right person” runs 4 exercises with your own team, on a call or in a room. Here is one of them, on the real screens, played with four AI teammates, so you can feel how a session works.
Tell it to the right person · Make the Call00:00MJLSYouDecide how to answer a customer who asks what it's really like to work here, then meet the people director's callOn screen: Reframe each of these 4 customer and candidate moments as an honest answer with one clear next step, alone
You are playing with 4 AI teammates. Every screen opens on its briefing: read it, then tap I’m ready.
Readiness intelligence · what you'll see as teams play
Know which of your teams can explain the company and open a door, and where you should step in, before the next opportunity ends at "sounds interesting".
Acme Stores › Readiness intelligence › Employee advocacyEvery one of your store teams can explain the company, and knows what to do when someone is interested
Readiness index81%Ready+43 pts25% participation + 25% progress + 50% alignment · Ready at 80
Shared knowledge48 → 88Shared conviction37 → 71Shared practice44 → 80
Participation94%1880 of 2000 people played at least once
Progress75%3 of 4 planned sessions completed
Alignment41% →78%6240 of 8000 points aligned
Failed alignment pointsWhere you should step in
An honest answer about working hereNot aligned in 38 of 150 playsShared knowledgeYour city-centre stores · 400 colleagues
Would you recommend us to a friend, without a "but"?"Not yet, we still have concerns" in 2 playsShared convictionYour support teams · 40 people
Your store teams could play this next week. Add your website to make it yours.
- 01 · 5 minConfirm the assumptionsCheck what we inferred about you and edit any text in place. Your edits are locked.
- 02 · 1 link per teamInvite your teamAny browser, any device. No account, nothing to install.
- 03 · after each playWatch readiness fill inYou see who played, what they agreed, and where to follow up.
Used by teams at
Free until you play live · ISO 27001 · EU data
Free until you play live · ISO 27001 · EU data