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An employee program forteams facing
Will your store teams live the new brand, or just wear the new uniform?
Usually the uniform. The new promise arrives as a poster and a shift briefing. This program turns it into what every colleague says and does on the shop floor, in four one-hour team sessions.
Make it for your team
Execution readinessExample scores for a sample company. Add your website to estimate your own. Measured once your team plays. Ready at 80.
Where it usually breaks38Today81/ 100After the 4 team sessions
Ready to executeShared knowledgeHigh riskStore teams cannot say what the new promise means
Shared convictionHigh riskThey see it as head-office marketing
Shared practiceMedium riskNo agreed move when a customer tests the promise
4 sessions~50 min each8–12 people per teamNo facilitatorThe gap
What you'd typically hear if five of your people answered alone.
SESSION 1 · FILL THE GAPSAnswered alone
Finish the sentence: our new brand promise means that when a customer walks in, I…MMira…say hello, like before.
JJonas…do the one thing the promise says, every time.
AAylin…point them to the new signs.
TTomas…it depends how busy the shift is.
RRosa…I'm not sure what it means for me.
What it costs you if nobody notices
Shared knowledgeThe market meets five companiesEvery store colleague's version is what customers believe you are.
Shared convictionPurpose becomes a punchlineIf people think it is marketing, they roll their eyes at it, in front of the people you most want to convince.
Shared practiceThe awkward question goes badlyWithout practice, the first hard question about the change gets an improvised, and often negative, answer.
The program that closes the gap
Four one-hour sessions. Every one of your store teams, the same story, told their own way.
Session
Shared knowledgeShared convictionShared practice
S1Understand our storyAgrees the one line everyone uses, and what it does not mean.
Shared knowledge1Agree the one shared line2Agree the rules behind keeping our brand promise when a…Shared conviction3Decide how to handle a promise momentShared practice4Agree the one response our team gives in each real…5Agree the one line of our brand promise
DemoS2Connect with the purposeShows you whether people believe it, and what would make it real.
Shared knowledge1Find out whether your team believes the new brand promiseShared conviction2Name what's really at stake if store teams don't live the brand promise3Decide as the people director wouldShared practice4Sort real shop floor moments into the response the brand…5Agree how the team would keep the brand promise when a…
DemoS3Tell it your wayPractises the story in real conversations, in their own words.
Shared knowledge1Answer four questions on the brand promise rulesShared conviction2Decide together how a store colleague should act when a…Shared practice3Put the steps of keeping the brand promise in the right…4Practice how the team responds when customers test the new…
DemoS4Handle the awkward questionPractises "isn't this just a new logo?" and more.
Shared knowledge1Quiz the team on what keeping the brand promise actually…Shared conviction2Decide how to handle a customer who quotes the brand promise during a rushedShared practice3Agree the right move for six awkward customer moments4Rehearse the exact words
DemoPlay it yourself · a short demo · one exercise from session 3 · Make the Call
Alone first. Then the team agrees on one answer.
This is a taste, not the whole session. “Tell it your way” runs 4 exercises with your own team, on a call or in a room. Here is one of them, on the real screens, played with four AI teammates, so you can feel how a session works.
Tell it your way · Make the Call00:00MJLSYouDecide together how a store colleague should act when a customer puts the brand promise to the testOn screen: Reframe each of the 4 queue situations as the move you'd make to keep the brand promise, alone
You are playing with 4 AI teammates. Every screen opens on its briefing: read it, then tap I’m ready.
Readiness intelligence · what you'll see as teams play
Know which of your teams can tell the new story, and where you should step in, before the market hears five versions.
Acme Stores › Readiness intelligence › New brand promiseEvery store team lives the new brand promise with customers
Readiness index81%Ready+43 pts25% participation + 25% progress + 50% alignment · Ready at 80
Shared knowledge48 → 88Shared conviction37 → 71Shared practice44 → 80
Participation94%1880 of 2000 people played at least once
Progress75%3 of 4 planned sessions completed
Alignment41% →78%6240 of 8000 points aligned
Failed alignment pointsWhere you should step in
Keeping the promise when it is busyNot aligned in 40 of 160 playsShared knowledgeYour city-centre stores · 420 colleagues
Is the new purpose real, or just marketing?"Not yet, we still have concerns" in 2 playsShared convictionYour longest-serving people · 45 people
Your store teams could play this next week. Add your website to make it yours.
- 01 · 5 minConfirm the assumptionsCheck what we inferred about you and edit any text in place. Your edits are locked.
- 02 · 1 link per teamInvite your teamAny browser, any device. No account, nothing to install.
- 03 · after each playWatch readiness fill inYou see who played, what they agreed, and where to follow up.
Used by teams at
Free until you play live · ISO 27001 · EU data
Free until you play live · ISO 27001 · EU data