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An employee program forteams facing
Can your employees explain why your company matters?
Usually not beyond a slogan. Every week your people talk about work with the people they meet, and most of those conversations end at "sounds interesting". This program aligns what your people say, believe and do, in four one-hour team sessions.
Make it for your team
Execution readinessExample scores for a sample company. Add your website to estimate your own. Measured once your team plays. Ready at 80.
Where it usually breaks38Today81/ 100After the 4 team sessions
Ready to executeShared knowledgeHigh riskNobody can give a real example of the value we create
Shared convictionMedium riskPeople would not recommend us without a "but"
Shared practiceHigh riskNobody knows where to send real interest
4 sessions~50 min each8–12 people per teamNo facilitatorThe gap
What you'd typically hear if five of your people answered alone.
SESSION 1 · FILL THE GAPSAnswered alone
Finish the sentence: when someone tells me they have exactly the problem we solve, I…MMira…send them a link to our website.
JJonas…ask about their problem, then offer to introduce the right colleague.
AAylin…mention it to my manager, maybe.
TTomas…start explaining everything we do.
RRosa…wouldn't know who to send them to.
What it costs you if nobody notices
Shared knowledgeInterest dies at "sounds interesting"Without a real example, every employee's explanation sounds like every other company's.
Shared convictionAdvocacy cannot be fakedPeople do not recommend a company they have doubts about, and their doubts tell you what to fix first.
Shared practiceWarm leads go nowhereWhen nobody knows who to introduce interest to, the best opportunities end as a friendly chat.
The program that closes the gap
Four one-hour sessions. Every one of your employees, able to explain us, and to open the door.
Session
Shared knowledgeShared convictionShared practice
S1Understand our storyAgrees what we do, who we help and what makes us different.
Shared knowledge1Quiz yourselves alone and2Agree the exact words we use to describe what Acme doesShared conviction3Decide where a warm lead goesShared practice4Sort real interest situations into the correct response5Rehearse the moment a real prospect asks you for help
DemoS2Make it realFinds the examples people stand behind, and the claims they cannot back yet.
Shared knowledge1Quiz the team on the facts behind a real customer storyShared conviction2Agree the five real costs if nobody can back our story…3Decide how to handle a real warm lead the way the CEO wouldShared practice4Sort real situations into the right response5Rehearse the moment a real customer says "that's exactly…
DemoS3Tell it to the right personPractises the story for customers, partners and future colleagues.
Shared knowledge1Practice the explore-then-introduce responseShared conviction2Decide how to handle real interest and align with the exploreShared practice3Match five real conversations about Acme to the one right…4Put the right-person steps in order
DemoS4Open the doorAgrees how to spot real interest, and who to introduce it to.
Shared knowledge1Agree who counts as a real lead and where to send themShared conviction2Decide the CEO's rule for routing real interestShared practice3Agree how to recognize real interest4Rehearse the moment someone says they have exactly the…
DemoPlay it yourself · a short demo · one exercise from session 3 · Make the Call
Alone first. Then the team agrees on one answer.
This is a taste, not the whole session. “Tell it to the right person” runs 4 exercises with your own team, on a call or in a room. Here is one of them, on the real screens, played with four AI teammates, so you can feel how a session works.
Tell it to the right person · Make the Call00:00MJLSYouDecide how to handle real interest and align with the explore before introduce principleOn screen: Reframe each of the 4 reactions to real interest as explore first alone
You are playing with 4 AI teammates. Every screen opens on its briefing: read it, then tap I’m ready.
Readiness intelligence · what you'll see as teams play
Know which of your teams can explain the company and open a door, and where you should step in, before the next opportunity ends at "sounds interesting".
Acme Inc › Readiness intelligence › Employee advocacyEvery one of your employees can explain the company, and knows what to do when someone is interested
Readiness index81%Ready+43 pts25% participation + 25% progress + 50% alignment · Ready at 80
Shared knowledge48 → 88Shared conviction37 → 71Shared practice44 → 80
Participation94%470 of 500 people played at least once
Progress75%3 of 4 planned sessions completed
Alignment41% →78%1560 of 2000 points aligned
Failed alignment pointsWhere you should step in
What to do with real interestNot aligned in 15 of 42 playsShared knowledgeYour engineering teams · 70 people
Would you recommend us to a friend, without a "but"?"Not yet, we still have concerns" in 2 playsShared convictionYour support teams · 40 people
Your employees could play this next week. Add your website to make it yours.
- 01 · 5 minConfirm the assumptionsCheck what we inferred about you and edit any text in place. Your edits are locked.
- 02 · 1 link per teamInvite your teamAny browser, any device. No account, nothing to install.
- 03 · after each playWatch readiness fill inYou see who played, what they agreed, and where to follow up.
Used by teams at
Free until you play live · ISO 27001 · EU data
Free until you play live · ISO 27001 · EU data