Fine-tune the use casePick the one closest to you
An employee program forteams facing
Can your employees explain why your company matters?
Usually not beyond a slogan. Every week your people talk about work with the people they meet, and most of those conversations end at "sounds interesting". This program aligns what your people say, believe and do, in four one-hour team sessions.
Make it for your team
Execution readinessExample scores for a sample company. Add your website to estimate your own. Measured once your team plays. Ready at 80.
Where it usually breaks38Today81/ 100After the 4 team sessions
Ready to executeShared knowledgeHigh riskNobody can give a real example of the value we create
Shared convictionMedium riskPeople would not recommend us without a "but"
Shared practiceHigh riskNobody knows where to send real interest
4 sessions~50 min each8–12 people per teamNo facilitatorThe gap
What you'd typically hear if five of your people answered alone.
SESSION 1 · FILL THE GAPSAnswered alone
Finish the sentence: when someone tells me they have exactly the problem we solve, I…MMira…send them a link to our website.
JJonas…ask about their problem, then offer to introduce the right colleague.
AAylin…mention it to my manager, maybe.
TTomas…start explaining everything we do.
RRosa…wouldn't know who to send them to.
What it costs you if nobody notices
Shared knowledgeInterest dies at "sounds interesting"Without a real example, every employee's explanation sounds like every other company's.
Shared convictionAdvocacy cannot be fakedPeople do not recommend a company they have doubts about, and their doubts tell you what to fix first.
Shared practiceWarm leads go nowhereWhen nobody knows who to introduce interest to, the best opportunities end as a friendly chat.
The program that closes the gap
Four one-hour sessions. Every one of your employees, able to explain us, and to open the door.
Session
Shared knowledgeShared convictionShared practice
S1Understand our storyAgrees what we do, who we help and what makes us different.
Shared knowledge1Quiz each other alone then as a team on the facts behind what Acme Group does2Agree the shared words for what Acme Group doesShared conviction3Align on how we would explain our company's storyShared practice4Sort real "I have exactly that problem" moments into the right response5Rehearse the moment someone says they have the exact…
DemoS2Make it realFinds the examples people stand behind, and the claims they cannot back yet.
Shared knowledge1Find the examples we stand behindShared conviction2Weigh what it really costs Acme Group if employees cannot…3Agree whether your team will personally own routing warm…Shared practice4Sort real customer situations into the right response5Agree the real action each of us takes the moment a warm…
DemoS3Tell it to the right personPractises the story for customers, partners and future colleagues.
Shared knowledge1Agree the shared facts for handling real interest from customersShared conviction2Decide what to do with real interestShared practice3Practise matching real interest moments to the right first…4Agree the right order of moves when someone hands you a…
DemoS4Open the doorAgrees how to spot real interest, and who to introduce it to.
Shared knowledge1Pin down the facts for spotting real interestShared conviction2Decide as a team whether to back the CHRO's approach to…Shared practice3Agree the exact response for seven real moments of…4Agree the 3 steps for turning a real interest moment into…
DemoPlay it yourself · a short demo · one exercise from session 3 · Make the Call
Alone first. Then the team agrees on one answer.
This is a taste, not the whole session. “Tell it to the right person” runs 4 exercises with your own team, on a call or in a room. Here is one of them, on the real screens, played with four AI teammates, so you can feel how a session works.
Tell it to the right person · Make the Call00:00MJLSYouDecide what to do with real interest, then compare your calls to the stakeholder's ruleOn screen: Reframe each of the 4 reactions to real interest as what you would actually say, alone
You are playing with 4 AI teammates. Every screen opens on its briefing: read it, then tap I’m ready.
Readiness intelligence · what you'll see as teams play
Know which of your teams can explain the company and open a door, and where you should step in, before the next opportunity ends at "sounds interesting".
Acme Group › Readiness intelligence › Employee advocacyEvery one of your employees can explain the company, and knows what to do when someone is interested
Readiness index81%Ready+43 pts25% participation + 25% progress + 50% alignment · Ready at 80
Shared knowledge48 → 88Shared conviction37 → 71Shared practice44 → 80
Participation94%1128 of 1200 people played at least once
Progress75%3 of 4 planned sessions completed
Alignment41% →78%3744 of 4800 points aligned
Failed alignment pointsWhere you should step in
What to do with real interestNot aligned in 15 of 42 playsShared knowledgeYour engineering teams · 70 people
Would you recommend us to a friend, without a "but"?"Not yet, we still have concerns" in 2 playsShared convictionYour support teams · 40 people
Your employees could play this next week. Add your website to make it yours.
- 01 · 5 minConfirm the assumptionsCheck what we inferred about you and edit any text in place. Your edits are locked.
- 02 · 1 link per teamInvite your teamAny browser, any device. No account, nothing to install.
- 03 · after each playWatch readiness fill inYou see who played, what they agreed, and where to follow up.
Used by teams at
Free until you play live · ISO 27001 · EU data
Free until you play live · ISO 27001 · EU data