Fine-tune the use casePick the one closest to you
A marketing program forteams facing
You gave everyone AI tools. Does everyone now create content to a different standard?
Usually yes. The tools arrived faster than the rules, so every team has its own idea of what is good enough, what needs a human and what never ships. This program aligns what your brand managers know, believe and do with AI-made content, in four one-hour team sessions.
Make it for your team
Execution readinessExample scores for a team like yours. Add your website to estimate your own. Measured once your team plays. Ready at 80.
Where it usually breaks39Today85/ 100After the 4 team sessions
Ready to executeShared knowledgeHigh riskNo shared answer to "is this good enough to go out?"
Shared convictionMedium riskPeople believe the standard is either "anything goes" or "never"
Shared practiceHigh riskThe same draft ships from one team and is rejected by another
4 sessions~50 min each8–12 people per teamNo facilitatorThe gap
What you'd typically hear if five of your marketers answered alone.
SESSION 1 · FILL THE GAPSAnswered alone
Finish the sentence: before AI-made content goes out, I…MMira…check the facts, the brand voice and the claims, then sign it.
JJonas…read it once. If it sounds fine, it goes.
AAylin…rewrite it completely. I do not trust it.
TTomas…send it to whoever approves things.
RRosa…honestly, it depends how busy I am.
What it costs you if nobody notices
Shared knowledgeFive standards, one brandWhen "good enough" is personal, the brand voice is whichever team posted last, and the gaps show in public.
Shared convictionThe tool is either trusted or fearedTeams that believe anything goes ship mistakes; teams that believe nothing goes waste the tool. Neither has a standard.
Shared practiceThe wrong draft shipsOne invented statistic or an off-brand line in a market you do not read is a correction, a complaint or a headline.
The program that closes the gap
Four one-hour sessions. Every one of your brand managers, the same standard for what goes out, whoever made it.
Session
Shared knowledgeShared convictionShared practice
S1Know the standardAgrees what every piece must pass: facts, voice, claims, disclosure, and who signs it.
Shared knowledge1Agree the facts, voice, claims2Agree the exact words for what every piece of AI-made content must passShared conviction3Decide the sign-off rule as the CMO wouldShared practice4Sort real content scenarios into the one correct response each5Rehearse the exact moment an AI draft lands on your desk…
DemoS2Believe the standard protects youShows you whether people believe the standard matters, and where they think it slows them down.
Shared knowledge1Align on whether your team truly believes the content…Shared conviction2Agree the five worst consequences if your team stops…3Decide as the CMO whether the content standard is worth…Shared practice4Sort real content situations into the response each one…5Rehearse how you'd act in the moment a content standard…
DemoS3Rate the same contentSorts the same AI-made pieces alone, sees where teams disagree on what ships, and aligns.
Shared knowledge1Decide which of four AI-made drafts shipShared conviction2Decide what ships on four real AI draftsShared practice3Sort six AI made drafts into Ship it4Rank the four AI drafts from safest to ship to riskiest to…
DemoS4Fix it before it goesPractises the fixes: a wrong fact, an off-brand line, a claim nobody can back.
Shared knowledge1Agree the facts, voice, claimsShared conviction2Decide whether to back the CMO's hard line on AI content…Shared practice3Match six real content problems to the right fix4Rehearse catching and fixing a wrong fact
DemoPlay it yourself · a short demo · one exercise from session 3 · Sort the Situations
Alone first. Then the team agrees on one answer.
This is a taste, not the whole session. “Rate the same content” runs 4 exercises with your own team, on a call or in a room. Here is one of them, on the real screens, played with four AI teammates, so you can feel how a session works.
Rate the same content · Sort the Situations00:00MJLSYouSort six AI made drafts into Ship it, Fix first or Never and align on the callOn screen: Sort each of 6 AI made drafts into its correct outcome alone
You are playing with 4 AI teammates. Every screen opens on its briefing: read it, then tap I’m ready.
Readiness intelligence · what you'll see as teams play
Know whether your brand managers would ship the same draft, and where you should step in, before the wrong one goes out.
Your company › Readiness intelligence › AI contentEvery one of your brand managers uses AI to the same standard, and knows what never goes out
Readiness index85%Ready+46 pts25% participation + 25% progress + 50% alignment · Ready at 80
Shared knowledge48 → 88Shared conviction37 → 71Shared practice44 → 80
Participation94%33 of 35 people played at least once
Progress75%3 of 4 planned sessions completed
Alignment41% →78%109 of 140 points aligned
Failed alignment pointsWhere you should step in
What ships and what never doesNot aligned in 14 of 36 playsShared knowledgeYour social and content teams · 16 people
Does the standard protect the brand, or slow me down?"Not yet, we still have concerns" in 2 playsShared convictionYour newest marketers · 10 people
Your brand managers could play this next week. Add your website to make it yours.
- 01 · 5 minConfirm the assumptionsCheck what we inferred about you and edit any text in place. Your edits are locked.
- 02 · 1 link per teamInvite your teamAny browser, any device. No account, nothing to install.
- 03 · after each playWatch readiness fill inYou see who played, what they agreed, and where to follow up.
Used by teams at
Free until you play live · ISO 27001 · EU data
Free until you play live · ISO 27001 · EU data