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A marketing program forteams facing
Nine countries, one positioning. Does every market tell a different story?
Usually yes. Each country translates the positioning into its own language and its own priorities, and head office finds out from the local ads. This program aligns what your market teams know, believe and say, in four one-hour team sessions.
Make it for your team
Execution readinessExample scores for a team like yours. Add your website to estimate your own. Measured once your team plays. Ready at 80.
Where it usually breaks40Today82/ 100After the 4 team sessions
Ready to executeShared knowledgeHigh riskNine one-line stories for one brand
Shared convictionHigh riskLocal teams believe head office does not understand their market
Shared practiceMedium riskEach market leads with whatever its rival attacks
4 sessions~50 min each8–12 people per teamNo facilitatorThe gap
What you'd typically hear if five of your marketers answered alone.
SESSION 1 · FILL THE GAPSAnswered alone
Finish the sentence: in one line, what makes us different is…MMira…what the positioning deck says, roughly.
JJonas…one thing our buyers actually feel, said in their words.
AAylin…it depends on the market.
TTomas…we are cheaper, mostly.
RRosa…I'd struggle to say it in one line.
What it costs you if nobody notices
Shared knowledgeThe market meets five brandsEvery team's version of the story is what customers in that market believe you are.
Shared convictionThe positioning gets "localised" awayA team that believes the positioning does not fit its market quietly replaces it, and head office finds out from the ads.
Shared practiceThe story breaks under a real questionWithout practice, the first "so what makes you different?" gets a feature list, and the customer hears every other brand.
The program that closes the gap
Four one-hour sessions. Every one of your market teams, the same story, told in their own words.
Session
Shared knowledgeShared convictionShared practice
S1Know the storyAgrees the positioning, the proof behind it and what it does not claim.
Shared knowledge1Agree the facts behind Acme Cloud's positioning2Fill in the gaps together to lock one shared version of…Shared conviction3Decide the Acme Cloud positioning as the CMO wouldShared practice4Sort customer situations into the right response5Rehearse the moment a prospect pushes back on what makes…
DemoS2Believe it fits your marketShows you where teams doubt the positioning, and what would make it true for them.
Shared knowledge1Quiz yourselves on what actually makes the positioning…Shared conviction2Surface what it would take for every market team to…3Decide as the CMO whether to push one global positioningShared practice4Sort real market pushback moments into the right response5Rehearse the moment a local market pushes back on the…
DemoS3Tell it your wayPitches your brand in their own words, compares what drifts, and aligns on one story.
Shared knowledge1Quiz yourselves on the rules for telling the Acme Cloud…Shared conviction2Pitch Acme Cloud in your own wordsShared practice3Match six real pitch moments to the one right move for each4Put the steps of pitching Acme Cloud your way in the right…
DemoS4Hold it under pressurePractises the hard questions: the cheaper rival, the local exception, "so what?".
Shared knowledge1Pressure-test the Acme Cloud positioning against the cheaper rivalShared conviction2Rehearse the hardest objectionsShared practice3Put the steps of handling a tough pushback question in the…4Rehearse answering the cheaper rival
DemoPlay it yourself · a short demo · one exercise from session 3 · Make the Call
Alone first. Then the team agrees on one answer.
This is a taste, not the whole session. “Tell it your way” runs 4 exercises with your own team, on a call or in a room. Here is one of them, on the real screens, played with four AI teammates, so you can feel how a session works.
Tell it your way · Make the Call00:00MJLSYouPitch Acme Cloud in your own words and align your team on one shared storyOn screen: Reframe each of 4 market pushback lines into the one Acme Cloud idea, in your team's own words
You are playing with 4 AI teammates. Every screen opens on its briefing: read it, then tap I’m ready.
Readiness intelligence · what you'll see as teams play
Know which of your markets tell the same story, and where you should step in, before customers meet five brands.
Your company › Readiness intelligence › One story in every marketEvery one of your market teams tells the same story about your brand, in their own words
Readiness index82%Ready+42 pts25% participation + 25% progress + 50% alignment · Ready at 80
Shared knowledge48 → 88Shared conviction37 → 71Shared practice44 → 80
Participation94%85 of 90 people played at least once
Progress75%3 of 4 planned sessions completed
Alignment41% →78%281 of 360 points aligned
Failed alignment pointsWhere you should step in
The one-line storyNot aligned in 24 of 60 playsShared knowledgeYour Southern European and Nordic markets · 40 people
Does head office understand my market?"Not yet, we still have concerns" in 2 playsShared convictionYour country marketing leads · 9 people
Your market teams could play this next week. Add your website to make it yours.
- 01 · 5 minConfirm the assumptionsCheck what we inferred about you and edit any text in place. Your edits are locked.
- 02 · 1 link per teamInvite your teamAny browser, any device. No account, nothing to install.
- 03 · after each playWatch readiness fill inYou see who played, what they agreed, and where to follow up.
Used by teams at
Free until you play live · ISO 27001 · EU data
Free until you play live · ISO 27001 · EU data