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A marketing program forteams facing
Does every big campaign launch turn into last-minute chaos?
Usually yes. The plan exists, but every team has its own idea of the order, the owners and what "ready" means, and the last week is a scramble. This program aligns what your marketers know, believe and do before the deadline, in four one-hour team sessions.
Make it for your team
Execution readinessExample scores for a team like yours. Add your website to estimate your own. Measured once your team plays. Ready at 80.
Where it usually breaks42Today90/ 100After the 4 team sessions
Ready to executeShared knowledgeHigh riskNobody can say the launch steps in order
Shared convictionMedium riskPeople believe the chaos is normal
Shared practiceHigh riskEvery launch, a different team is the bottleneck
4 sessions~50 min each8–12 people per teamNo facilitatorThe gap
What you'd typically hear if five of your marketers answered alone.
SESSION 1 · FILL THE GAPSAnswered alone
Finish the sentence: the week before a big campaign goes live, I am usually…MMira…checking the final assets against the brief, on schedule.
JJonas…chasing approvals that should have happened two weeks ago.
AAylin…rewriting things because the message changed.
TTomas…waiting for another team to finish.
RRosa…honestly, I don't know what is still open.
What it costs you if nobody notices
Shared knowledgeThe order lives in one headWhen only the campaign lead knows the sequence, every other team starts when it is asked, which is late.
Shared convictionChaos becomes the cultureIf people believe the last-minute scramble is how launches work, nobody fixes it and the best people burn out first.
Shared practiceThe launch slips, or ships wrongA step done out of order is redone, and a campaign that ships without the final check is the one the marketing director hears about.
The program that closes the gap
Four one-hour sessions. Every one of your marketers, the same launch sequence, the same owners.
Session
Shared knowledgeShared convictionShared practice
S1Know the launch sequenceAgrees the steps, their order, the owners and what "ready" means at each gate.
Shared knowledge1Agree the shared words for the launch sequence2Agree the launch sequence factsShared conviction3Decide the launch sequence as the CMO wouldShared practice4Sort real launch situations into the correct response5Rehearse how to respond when a launch step gets stuck or…
DemoS2Believe it can be calmShows you whether people believe a launch can run on time, and what they think stops it.
Shared knowledge1Align the team on what actually causes last minute launch…Shared conviction2Agree what a slipped or broken campaign launch actually…3Decide as the CMO whether to declare the launch calmShared practice4Sort real launch week situations into the right response5Rehearse the pre-launch crunch week
DemoS3Get the order rightOrders the same launch alone, compares where the sequences differ, and aligns.
Shared knowledge1Quiz yourselves alone then together on the correct launch…Shared conviction2Test your own launch sequence against the CMO'sShared practice3Order the five launch steps alone4Sort six launch-week situations into the correct next action
DemoS4Run the last two weeksPractises the moments that go wrong: a late approval, a changed message, a missing asset.
Shared knowledge1Nail the launch facts: who owns whatShared conviction2Decide for the CMO, then see why the launch calendar is…Shared practice3Match each last-minute launch crisis to the one right response4Rehearse how to react when the campaign launch hits a late approval
DemoPlay it yourself · a short demo · one exercise from session 3 · Get the Order Right
Alone first. Then the team agrees on one answer.
This is a taste, not the whole session. “Get the order right” runs 4 exercises with your own team, on a call or in a room. Here is one of them, on the real screens, played with four AI teammates, so you can feel how a session works.
Get the order right · Get the Order Right00:00MJLSYouOrder the five launch steps alone, then agree the one sequence the team will runOn screen: Rank the five launch steps alone from the first step you would run to the last
You are playing with 4 AI teammates. Every screen opens on its briefing: read it, then tap I’m ready.
Readiness intelligence · what you'll see as teams play
Know which of your teams would run the launch in the same order, and where you should step in, before the next deadline.
Your company › Readiness intelligence › Campaign launchEvery campaign launches on time, with everyone knowing who does what and when
Readiness index90%Ready+48 pts25% participation + 25% progress + 50% alignment · Ready at 80
Shared knowledge48 → 88Shared conviction37 → 71Shared practice44 → 80
Participation94%19 of 20 people played at least once
Progress75%3 of 4 planned sessions completed
Alignment41% →78%62 of 80 points aligned
Failed alignment pointsWhere you should step in
The launch orderNot aligned in 13 of 34 playsShared knowledgeYour content and digital teams · 18 people
Can a launch here ever run on time?"Not yet, we still have concerns" in 2 playsShared convictionYour longest-serving marketers · 12 people
Your marketers could play this next week. Add your website to make it yours.
- 01 · 5 minConfirm the assumptionsCheck what we inferred about you and edit any text in place. Your edits are locked.
- 02 · 1 link per teamInvite your teamAny browser, any device. No account, nothing to install.
- 03 · after each playWatch readiness fill inYou see who played, what they agreed, and where to follow up.
Used by teams at
Free until you play live · ISO 27001 · EU data
Free until you play live · ISO 27001 · EU data