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A marketing program forteams facing
Does every team measure success differently, so every review turns into an argument?
Usually yes. One team counts reach, another counts leads, Finance counts revenue, and the same campaign is a success and a failure in the same meeting. This program aligns what your marketers know, believe and do about results, in four one-hour team sessions.
Make it for your team
Execution readinessExample scores for a team like yours. Add your website to estimate your own. Measured once your team plays. Ready at 80.
Where it usually breaks38Today81/ 100After the 4 team sessions
Ready to executeShared knowledgeHigh riskFive measures of success for one campaign
Shared convictionHigh riskTeams believe the measures are chosen after the results
Shared practiceMedium riskThe review argues about the numbers, never about what to do next
4 sessions~50 min each8–12 people per teamNo facilitatorThe gap
What you'd typically hear if five of your marketers answered alone.
SESSION 1 · FILL THE GAPSAnswered alone
Finish the sentence: the campaign was a success if…MMira…it hit the measure we agreed before launch.
JJonas…it got a lot of reach and engagement.
AAylin…Sales got leads from it.
TTomas…the marketing director liked it.
RRosa…honestly, we decide that after we see the numbers.
What it costs you if nobody notices
Shared knowledgeOne campaign, five verdictsWhen every team brings its own measure, the review is an argument about which number counts, and nobody learns anything.
Shared convictionMeasures chosen after the factIf teams believe the measure is picked to flatter the result, no result is trusted, including the good ones.
Shared practiceThe next campaign repeats the mistakeA review that ends without an agreed verdict changes nothing, and the same campaign runs again with the same gaps.
The program that closes the gap
Four one-hour sessions. Every one of your marketers, the same measures, agreed before launch.
Session
Shared knowledgeShared convictionShared practice
S1Know the measuresAgrees the measures per campaign type, what each counts and where the numbers come from.
Shared knowledge1Agree which measure and data source proves success for…2Agree the measures, their definitionsShared conviction3Decide the campaign measure as the CMO wouldShared practice4Agree which measure defines success for each type of…5Rehearse how to react when a campaign report shows…
DemoS2Trust the numbersShows you whether teams believe the measures are fair, and what would make them trust a verdict.
Shared knowledge1Test and align what actually makes a campaign review…Shared conviction2Align the team's top five stakes of a campaign review nobody trusts3Decide as the CMO, then confront that call with the CMO's…Shared practice4Discuss and align on how your team should respond to the seven review situations5Rehearse how to respond when a campaign's numbers are…
DemoS3Judge the same resultsJudges the same campaign results alone, compares the verdicts, and aligns on one way to measure.
Shared knowledge1Judge the same campaign result aloneShared conviction2Judge one mixed campaign result aloneShared practice3Judge a mixed campaign result alone4Order the steps of judging a mixed campaign result the same way
DemoS4Hold the reviewPractises the review: the verdict, the reasons, what changes next time, in that order.
Shared knowledge1Learn and agree the correct order for holding a campaign reviewShared conviction2Decide the campaign verdict as the CMO wouldShared practice3Run a full mock campaign review in the correct order4Rehearse a real campaign review moment
DemoPlay it yourself · a short demo · one exercise from session 3 · Make the Call
Alone first. Then the team agrees on one answer.
This is a taste, not the whole session. “Judge the same results” runs 4 exercises with your own team, on a call or in a room. Here is one of them, on the real screens, played with four AI teammates, so you can feel how a session works.
Judge the same results · Make the Call00:00MJLSYouJudge one mixed campaign result alone, then align on a single verdictOn screen: Reframe each of the 4 mixed campaign results into the verdict you would call alone
You are playing with 4 AI teammates. Every screen opens on its briefing: read it, then tap I’m ready.
Readiness intelligence · what you'll see as teams play
Know whether your marketers would call the same campaign the same way, and where you should step in, before the next review.
Your company › Readiness intelligence › Measuring successEvery team judges a campaign by the same measures, agreed before launch
Readiness index81%Ready+43 pts25% participation + 25% progress + 50% alignment · Ready at 80
Shared knowledge48 → 88Shared conviction37 → 71Shared practice44 → 80
Participation94%19 of 20 people played at least once
Progress75%3 of 4 planned sessions completed
Alignment41% →78%62 of 80 points aligned
Failed alignment pointsWhere you should step in
The verdict on a mixed resultNot aligned in 16 of 38 playsShared knowledgeYour brand and performance teams · 22 people
Are the measures chosen before or after the results?"Not yet, we still have concerns" in 2 playsShared convictionYour performance team · 10 people
Your marketers could play this next week. Add your website to make it yours.
- 01 · 5 minConfirm the assumptionsCheck what we inferred about you and edit any text in place. Your edits are locked.
- 02 · 1 link per teamInvite your teamAny browser, any device. No account, nothing to install.
- 03 · after each playWatch readiness fill inYou see who played, what they agreed, and where to follow up.
Used by teams at
Free until you play live · ISO 27001 · EU data
Free until you play live · ISO 27001 · EU data