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A marketing program forteams facing

Example for 20 marketers · 4 one-hour sessions

You defined your positioning. Does every market tell a different story?

Usually yes. The positioning lives in a deck, and every market, channel and agency translates it its own way. This program aligns what your marketers know, believe and say about your offer, in four one-hour team sessions.

Make it for your team

Or see the sample program ↓

Execution readiness

33Today83/ 100After the 4 team sessions

Ready to execute

Example scores for a team like yours. Add your website to estimate your own. Measured once your team plays. Ready at 80.

Where it usually breaks

Shared knowledgeHigh riskFive different one-line answers to "what do we stand for?"

Shared convictionMedium riskLocal teams believe the positioning does not fit their market

Shared practiceHigh riskThe story drifts the moment someone has to say it out loud

4 sessions~50 min each8–12 people per teamNo facilitator

The gap

What you'd typically hear if five of your marketers answered alone.

SESSION 1 · FILL THE GAPSAnswered alone

Finish the sentence: in one line, what makes us different is…

MMira…what the positioning deck says, roughly.

JJonas…one thing our buyers actually feel, said in their words.

AAylin…it depends on the market.

TTomas…we are cheaper, mostly.

RRosa…I'd struggle to say it in one line.

What it costs you if nobody notices

Shared knowledgeThe market meets five brandsEvery team's version of the story is what clients in that market believe you are.

Shared convictionThe positioning gets "localised" awayA team that believes the positioning does not fit its market quietly replaces it, and head office finds out from the ads.

Shared practiceThe story breaks under a real questionWithout practice, the first "so what makes you different?" gets a feature list, and the client hears every other brand.

The program that closes the gap

Four one-hour sessions. Every one of your marketers, the same story, told in their own words.

Session

Shared knowledgeShared convictionShared practice

S1Know the storyAgrees the positioning, the proof behind it and what it does not claim.

Shared knowledge1Agree the facts behind Acme Cloud's positioning2Fill in the gaps together to lock one shared version of…Shared conviction3Decide the Acme Cloud positioning as the CMO wouldShared practice4Sort customer situations into the right response5Rehearse the moment a prospect pushes back on what makes…

Demo

S2Believe it fits your marketShows you where teams doubt the positioning, and what would make it true for them.

Shared knowledge1Quiz yourselves on what actually makes the positioning…Shared conviction2Surface what it would take for every market team to…3Decide as the CMO whether to push one global positioningShared practice4Sort real market pushback moments into the right response5Rehearse the moment a local market pushes back on the…

Demo

S3Tell it your wayPitches your offer in their own words, compares what drifts, and aligns on one story.

Shared knowledge1Quiz yourselves on the rules for telling the Acme Cloud…Shared conviction2Pitch Acme Cloud in your own wordsShared practice3Match six real pitch moments to the one right move for each4Put the steps of pitching Acme Cloud your way in the right…

Demo

S4Hold it under pressurePractises the hard questions: the cheaper rival, the local exception, "so what?".

Shared knowledge1Pressure-test the Acme Cloud positioning against the cheaper rivalShared conviction2Rehearse the hardest objectionsShared practice3Put the steps of handling a tough pushback question in the…4Rehearse answering the cheaper rival

Demo

Play it yourself · a short demo · one exercise from session 3 · Make the Call

Alone first. Then the team agrees on one answer.

This is a taste, not the whole session. “Tell it your way” runs 4 exercises with your own team, on a call or in a room. Here is one of them, on the real screens, played with four AI teammates, so you can feel how a session works.

Tell it your way · Make the Call00:00MJLSYou

Pitch Acme Cloud in your own words and align your team on one shared storyOn screen: Reframe each of 4 market pushback lines into the one Acme Cloud idea, in your team's own words

On your ownWork on your own. Your answer stays private until everyone is done.

03:00

YStay muted

Reframe each of 4 market pushback lines into the one Acme Cloud idea, in your team's own words

Statement

Your feedback

01Our buyers here don't care about that positioning stuff, so we just tell them we're cheaper than Globex.

02The deck's language doesn't translate well here, so we wrote our own positioning for this market.

03When a prospect asks what makes us different, we list our features because that's safer than picking one line.

04Every team here says it a bit differently, so there isn't really one Acme Cloud story, just a shared theme.

Source: Acme Cloud positioning principle: keep the idea, free the words

0 of 4 written

You are playing with 4 AI teammates. Every screen opens on its briefing: read it, then tap I’m ready.

Readiness intelligence · what you'll see as teams play

Know which of your markets tell the same story, and where you should step in, before clients meet five brands.

Your company › Readiness intelligence › One story in every marketEvery one of your marketers tells the same story about your offer, in their own words20 marketers enrolled · 3 of 4 sessions played · 7 plays · owner: you

Readiness index83%Ready+50 pts25% participation + 25% progress + 50% alignment · Ready at 80

Shared knowledge48 → 88Shared conviction37 → 71Shared practice44 → 80

Participation94%19 of 20 people played at least once

Progress75%3 of 4 planned sessions completed

Alignment41% →78%62 of 80 points aligned

Failed alignment pointsWhere you should step in

The one-line storyNot aligned in 14 of 36 playsShared knowledgeYour Southern European teams · 25 people

Does the positioning fit my market?"Not yet, we still have concerns" in 2 playsShared convictionYour smallest markets · 15 people

Sample data. Before anyone plays, readiness is estimated from your material. Real numbers come only from live plays with your team.

Your marketers could play this next week. Add your website to make it yours.

01 · 5 minConfirm the assumptionsCheck what we inferred about you and edit any text in place. Your edits are locked.
02 · 1 link per teamInvite your teamAny browser, any device. No account, nothing to install.
03 · after each playWatch readiness fill inYou see who played, what they agreed, and where to follow up.

Used by teams at Commerzbank

Free until you play live · ISO 27001 · EU data

You defined your positioning. Does every market tell a different story?

What you'd typically hear if five of your marketers answered alone.

Four one-hour sessions. Every one of your marketers, the same story, told in their own words.

Alone first. Then the team agrees on one answer.

Know which of your markets tell the same story, and where you should step in, before clients meet five brands.

See how ready your team really is.

Your marketers could play this next week. Add your website to make it yours.