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A sales program forteams facing
Can every one of your partner reps explain Acme Endpoint the same way?
Usually not, and you find out in the first customer calls. This program aligns what your partner reps know, believe and say about Acme Endpoint, in four one-hour team sessions.
Make it for your team
Execution readinessExample scores for a sample company. Add your website to estimate your own. Measured once your team plays. Ready at 80.
Where it usually breaks38Today82/ 100After the 4 team sessions
Ready to executeShared knowledgeHigh riskDifferent versions of what Acme Endpoint does and who it's for
Shared convictionHigh riskPartner reps doubt it beats what end customers use today
Shared practiceMedium riskNo agreed answer to the first hard question
4 sessions~50 min each8–12 people per teamNo facilitatorThe gap
What you'd typically hear if five of your reps answered alone.
SESSION 1 · FILL THE GAPSAnswered alone
Finish the sentence: Acme Endpoint is the right choice for a end customer who…MMira…wants the newest option on the market.
JJonas…is unhappy with Initech.
AAylin…has one specific problem. I just need to find it.
TTomas…already buys from us. It is an upsell.
RRosa…I'm not sure yet. I'd follow the launch deck.
What it costs you if nobody notices
Shared knowledgeThe launch message fragments in week oneEvery partner rep's version is what the market hears first, and first impressions are hard to correct.
Shared convictionYour team falls back on what it knowsIf they doubt Acme Endpoint, they sell the old product and mention the new one at the end.
Shared practiceThe first objections go unansweredNobody agreed what to say when a end customer asks the hard question, so every answer is improvised.
The program that closes the gap
Four one-hour sessions. Every one of your partner reps, the same story, from the first customer call.
Session
Shared knowledgeShared convictionShared practice
S1Know Acme EndpointAgrees what it does, who it's for and who it isn't for.
Shared knowledge1Agree the facts: what Acme Endpoint does2Fill in the gaps together to agree the shared words for…Shared conviction3Decide together whether your team backs the channel…Shared practice4Align on what Acme Endpoint does5Rehearse the moment a wavering customer says they'll wait
DemoS2Believe in Acme EndpointShows you whether your partner reps think it beats the alternative, and why not.
Shared knowledge1Align on what Acme Endpoint isShared conviction2Face what it costs us if partner reps don't believe Acme…3Decide how to respond to a wavering customerShared practice4Agree the right response to each tough end customer…5Rehearse how to respond to a hesitant customer
DemoS3Make the first callsAgrees who to approach first, what to offer and what never to offer.
Shared knowledge1Agree who to call first, what to offer themShared conviction2Align on how the channel chief would handle a buyer who…Shared practice3Agree who your team calls first4Put the first customer call steps in the right order
DemoS4Handle launch objectionsPractises what end customers will ask: "how is this better than Initech?", "we'll wait for version two" and more.
Shared knowledge1Agree one shared way to answer end customers' toughest…Shared conviction2Compare your team's objection-handling call with the…Shared practice3Agree the team's correct response to each of the 6 hardest…4Rehearse how to answer "we'll wait for version two"
DemoPlay it yourself · a short demo · one exercise from session 3 · Make the Call
Alone first. Then the team agrees on one answer.
This is a taste, not the whole session. “Make the first calls” runs 4 exercises with your own team, on a call or in a room. Here is one of them, on the real screens, played with four AI teammates, so you can feel how a session works.
Make the first calls · Make the Call00:00MJLSYouAlign on how the channel chief would handle a buyer who wants to waitOn screen: Reframe each of these 4 customer pushbacks as what you would actually say alone
You are playing with 4 AI teammates. Every screen opens on its briefing: read it, then tap I’m ready.
Readiness intelligence · what you'll see as teams play
Know which of your partner reps can sell Acme Endpoint, and where you should step in, before the first customer calls.
Acme Security › Readiness intelligence › Launch of Acme EndpointEvery one of your partner reps explains Acme Endpoint the same way
Readiness index82%Ready+44 pts25% participation + 25% progress + 50% alignment · Ready at 80
Shared knowledge48 → 88Shared conviction37 → 71Shared practice44 → 80
Participation94%282 of 300 people played at least once
Progress75%3 of 4 planned sessions completed
Alignment41% →78%936 of 1200 points aligned
Failed alignment pointsWhere you should step in
Who Acme Endpoint is not forNot aligned in 3 of 10 playsShared knowledgeYour largest team · 22 partner reps
Would we back Acme Endpoint with our biggest end customers?"Not yet, we still have concerns" in 2 playsShared convictionYour enterprise team · 14 partner reps
Your partner reps could play this next week. Add your website to make it yours.
- 01 · 5 minConfirm the assumptionsCheck what we inferred about you and edit any text in place. Your edits are locked.
- 02 · 1 link per teamInvite your teamAny browser, any device. No account, nothing to install.
- 03 · after each playWatch readiness fill inYou see who played, what they agreed, and where to follow up.
Used by teams at
Free until you play live · ISO 27001 · EU data
Free until you play live · ISO 27001 · EU data