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A sales program forteams facing
Do your partners' reps sell you the way you would?
Usually not. They sell five vendors and default to the easiest one. This program aligns what your partners know, believe and say about you, in four one-hour team sessions.
Make it for your team
Execution readinessExample scores for a sample company. Add your website to estimate your own. Measured once your team plays. Ready at 80.
Where it usually breaks38Today81/ 100After the 4 team sessions
Ready to executeShared knowledgeHigh riskPartners mix up your offer and your terms
Shared convictionHigh riskThey don't see why to lead with you
Shared practiceMedium riskNo agreed handoff between partners and your team
4 sessions~50 min each8–12 people per teamNo facilitatorThe gap
What you'd typically hear if five of your reps answered alone.
SESSION 1 · FILL THE GAPSAnswered alone
Finish the sentence: the main reason to lead with Acme Endpoint over the other vendors we sell is…MMira…the margin. It's the best we get.
JJonas…it's the easiest to sell.
AAylin…the customer usually asks for it.
TTomas…honestly, I don't usually lead with it.
RRosa…the vendor's team helps us close.
What it costs you if nobody notices
Shared knowledgeYou get explained wrongEvery partner rep's version is what the end customer believes you are.
Shared convictionYou become the second optionPartners lead with the vendor they believe in, and mention you if the first one fails.
Shared practiceDeals stall at the handoffWithout an agreed rule for when your team joins, big deals wait, or close without you.
The program that closes the gap
Four one-hour sessions. Every partner rep, your story, from the next customer call.
Session
Shared knowledgeShared convictionShared practice
S1Know the offer and the termsAgrees what partners sell, to whom, and on what terms.
Shared knowledge1Quiz each other on what Acme Endpoint partners sell2Agree the rule for when partner reps handleShared conviction3Decide for yourself, then align with the channel chief's…Shared practice4Sort real deal situations into the correct partner response5Agree the team's shared action for each step of a live…
DemoS2Lead with usShows you whether partner reps see why to lead with you, and why not.
Shared knowledge1Quiz each other on the registration ruleShared conviction2Feel what it costs when partner reps don't lead with Acme…3Decide for the channel chief whether deal registration is worth the frictionShared practice4Sort six deal situations to align on when to handle it5Rehearse what to say and do in a real deal moment
DemoS3Register and hand off dealsAgrees when a deal is registered and when your team joins.
Shared knowledge1Quiz and align the team on when to register a dealShared conviction2Make the register versus quote call on four real situationsShared practice3Sort six real partner situations into handle it4Put the deal handoff steps in the right order
DemoS4Handle competitive objectionsPractises "Initech is cheaper", "we already have a supplier" and more.
Shared knowledge1Agree as a team when partner reps handleShared conviction2Decide as a team whether to commit to registering dealsShared practice3Match each real channel situation to the correct right…4Rehearse and align on how to handle this week's…
DemoPlay it yourself · a short demo · one exercise from session 3 · Sort the Situations
Alone first. Then the team agrees on one answer.
This is a taste, not the whole session. “Register and hand off deals” runs 4 exercises with your own team, on a call or in a room. Here is one of them, on the real screens, played with four AI teammates, so you can feel how a session works.
Register and hand off deals · Sort the Situations00:00MJLSYouSort six real partner situations into handle it, register, or bring in the vendor, then align as a team on the correct callOn screen: Sort each of the 6 deal situations into the correct response, alone
You are playing with 4 AI teammates. Every screen opens on its briefing: read it, then tap I’m ready.
Readiness intelligence · what you'll see as teams play
Know which of your partners are ready to sell you, and where you should step in, before next quarter.
Acme Security › Readiness intelligence › Partner launchEvery partner rep sells Acme Endpoint the way you would
Readiness index81%Ready+43 pts25% participation + 25% progress + 50% alignment · Ready at 80
Shared knowledge48 → 88Shared conviction37 → 71Shared practice44 → 80
Participation94%282 of 300 people played at least once
Progress75%3 of 4 planned sessions completed
Alignment41% →78%936 of 1200 points aligned
Failed alignment pointsWhere you should step in
When to register a dealNot aligned in 6 of 30 playsShared knowledgePartners in Southern Europe · 64 reps
Would we back the partner program with our biggest end customers?"Not yet, we still have concerns" in 2 playsShared convictionYour enterprise team · 14 partner reps
Your partner reps could play this next week. Add your website to make it yours.
- 01 · 5 minConfirm the assumptionsCheck what we inferred about you and edit any text in place. Your edits are locked.
- 02 · 1 link per teamInvite your teamAny browser, any device. No account, nothing to install.
- 03 · after each playWatch readiness fill inYou see who played, what they agreed, and where to follow up.
Used by teams at
Free until you play live · ISO 27001 · EU data
Free until you play live · ISO 27001 · EU data