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A sales program forteams facing
Do Sales, Marketing and Customer Success blame each other for missed revenue?
Usually yes. Marketing says the leads were fine, Sales says they were not, Success says the plant director was oversold, and the plant director is gone. This program aligns what the three teams know, believe and do at every hand-over, in four one-hour team sessions.
Make it for your team
Execution readinessExample scores for a team like yours. Add your website to estimate your own. Measured once your team plays. Ready at 80.
Where it usually breaks34Today93/ 100After the 4 team sessions
Ready to executeShared knowledgeHigh riskThree teams, three maps of the customer journey
Shared convictionHigh riskEach team believes the other two drop the ball
Shared practiceMedium riskNo agreed owner for the moments between the teams
4 sessions~50 min each8–12 people per teamNo facilitatorThe gap
What you'd typically hear if five of your reps answered alone.
SESSION 1 · FILL THE GAPSAnswered alone
Finish the sentence: when a new plant director signs, the first thing that happens is…MMira…Sales briefs Success on what was promised, in writing, before the kickoff.
JJonas…Success gets a calendar invite and works it out.
AAylin…Marketing adds them to the newsletter.
TTomas…whatever the seller remembers to do.
RRosa…I'm not sure. That is another team's part.
What it costs you if nobody notices
Shared knowledgeThe plant director falls between teamsWhen three teams carry three maps, the moments between them belong to nobody, and that is where buying committees leave.
Shared convictionBlame replaces the fixIf every team believes the other two drop the ball, every lost plant director becomes an argument about whose fault it was, and nothing changes.
Shared practicePromises get lost at the hand-overWhat Sales promised never reaches Success, the plant director hears it twice differently, and the renewal is already at risk.
The program that closes the gap
Four one-hour sessions. Sales, Marketing and Success in the same room, one journey, every hand-over owned.
Session
Shared knowledgeShared convictionShared practice
S1Know the journeyAgrees the stages of the journey, what each team owns and what passes between them.
Shared knowledge1Agree the stages of the customer journey2Align Sales, Marketing and Success on who owns each stage…Shared conviction3Decide the kickoff hand-overShared practice4Sort real hand-over situations into the correct response…5Rehearse the new customer hand-over moment
DemoS2See the other sideShows you what each team believes about the other two, and what they would ask for.
Shared knowledge1Test and align what each team actually knows about the…Shared conviction2Name what missing this hand-over would cost3Decide as the CRO, then meet the real decision behind the…Shared practice4Sort real hand-over situations into the right response5Rehearse the kickoff hand-over moment
DemoS3Own the moments betweenSorts the real steps of the journey into owners alone, compares, and aligns on who owns each.
Shared knowledge1Quiz each other on who owns each moment between SalesShared conviction2Decide who owns four real customer momentsShared practice3Sort real customer-journey moments to the team that owns…4Rank the four hand-over moments in the order they happen…
DemoS4Run the hand-overPractises the hand-over brief, the lead that comes back, and the plant director who was oversold.
Shared knowledge1Practice the hand-over briefShared conviction2Decide the hand-over briefShared practice3Put the steps of a new customer hand-over in the right order4Rehearse the new customer hand over brief
DemoPlay it yourself · a short demo · one exercise from session 3 · Sort the Situations
Alone first. Then the team agrees on one answer.
This is a taste, not the whole session. “Own the moments between” runs 4 exercises with your own team, on a call or in a room. Here is one of them, on the real screens, played with four AI teammates, so you can feel how a session works.
Own the moments between · Sort the Situations00:00MJLSYouSort real customer-journey moments to the team that owns each oneOn screen: Sort each of these 8 customer journey moments into its correct owning team alone
You are playing with 4 AI teammates. Every screen opens on its briefing: read it, then tap I’m ready.
Readiness intelligence · what you'll see as teams play
Know whether Sales, Marketing and Success agree who owns each moment, and where you should step in, before the next plant director falls between them.
Your company › Readiness intelligence › Sales, Marketing and Success handing overEveryone in Sales, Marketing and Customer Success hands a plant director over the same way
Readiness index93%Ready+59 pts25% participation + 25% progress + 50% alignment · Ready at 80
Shared knowledge48 → 88Shared conviction37 → 71Shared practice44 → 80
Participation94%42 of 45 people played at least once
Progress75%3 of 4 planned sessions completed
Alignment41% →78%140 of 180 points aligned
Failed alignment pointsWhere you should step in
The promise made in the saleNot aligned in 6 of 15 playsShared knowledgeYour Sales and Success leads · 20 people
Do the other two teams drop the ball?"Not yet, we still have concerns" in 2 playsShared convictionYour Success team · 25 people
Your revenue team members could play this next week. Add your website to make it yours.
- 01 · 5 minConfirm the assumptionsCheck what we inferred about you and edit any text in place. Your edits are locked.
- 02 · 1 link per teamInvite your teamAny browser, any device. No account, nothing to install.
- 03 · after each playWatch readiness fill inYou see who played, what they agreed, and where to follow up.
Used by teams at
Free until you play live · ISO 27001 · EU data
Free until you play live · ISO 27001 · EU data