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A sales program forteams facing
Do your sellers tell the new story the same way?
Usually not. The new messaging lives in a deck, and every seller pitches from memory. This program aligns what your team says first, what it proves and what it no longer says, in four one-hour team sessions.
Make it for your team
Execution readinessExample scores for a sample company. Add your website to estimate your own. Measured once your team plays. Ready at 80.
Where it usually breaks38Today83/ 100After the 4 team sessions
Ready to executeShared knowledgeHigh riskDifferent versions of the one-line pitch
Shared convictionHigh riskSellers prefer the old story because it worked
Shared practiceMedium riskNo agreed order: problem, proof, product, price
4 sessions~50 min each8–12 people per teamNo facilitatorThe gap
What you'd typically hear if five of your reps answered alone.
SESSION 1 · FILL THE GAPSAnswered alone
Finish the sentence: the first thing a plant director should hear from us is…MMira…what the product does.
JJonas…our customer list.
AAylin…the problem we solve, in their words.
TTomas…that we cost less than Initech.
RRosa…it depends. I improvise.
What it costs you if nobody notices
Shared knowledgeYour market meets five different companiesEvery inconsistent pitch is a different first impression.
Shared convictionThe old story keeps winningIf your sellers don't believe the new messaging, they show it in the deck and drop it in the room.
Shared practicePitches drift back to featuresWithout an agreed order, the conversation opens with the product and the problem never comes up.
The program that closes the gap
Four one-hour sessions. Every one of your sellers, the same story, from the next buying-committee meeting.
Session
Shared knowledgeShared convictionShared practice
S1Know the new storyAgrees the one-line pitch, the proof points and what we no longer say.
Shared knowledge1Agree the exact words for our new pitch2Align on the one-line pitchShared conviction3Decide the pitch order yourselfShared practice4Sort real plant director conversations into the correct…5Rehearse the first five minutes with a new plant director
DemoS2Believe the new storyShows you whether your sellers think it beats the old one, and why not.
Shared knowledge1Agree the order of problemShared conviction2Agree what it really costs the team if the new pitch never…3Decide whether your team will commit to the VP's problemShared practice4Sort real buying-committee moments into the correct step…5Rehearse the first buying-committee call
DemoS3Get the order rightAgrees the order of the pitch: problem, proof, product, next step, price.
Shared knowledge1Align on the correct five-part order of a first pitch to a…Shared conviction2Rewrite real pitch openers to back the problemShared practice3Agree the correct order of the pitch4Agree the order of the pitch
DemoS4Handle the pushbackPractises "that's not what you told us last year", "Initech says the same" and more.
Shared knowledge1Lock the shared facts behind the pitchShared conviction2Decide the opening move for a new plant directorShared practice3Match six real pushback moments to the correct response move4Rehearse and align how the team responds to the three…
DemoPlay it yourself · a short demo · one exercise from session 3 · Get the Order Right
Alone first. Then the team agrees on one answer.
This is a taste, not the whole session. “Get the order right” runs 4 exercises with your own team, on a call or in a room. Here is one of them, on the real screens, played with four AI teammates, so you can feel how a session works.
Get the order right · Get the Order Right00:00MJLSYouAgree the correct order of the pitch: problem, proof, product, next step, priceOn screen: Rank the five pitch elements from first thing said to last, by the order you'd use them in a first meeting with a plant director, alone
You are playing with 4 AI teammates. Every screen opens on its briefing: read it, then tap I’m ready.
Readiness intelligence · what you'll see as teams play
Know which of your sellers tell the new story, and where you should step in, before the old one comes back.
Acme Industrial › Readiness intelligence › New messagingEvery one of your sellers tells the new story the same way
Readiness index83%Ready+45 pts25% participation + 25% progress + 50% alignment · Ready at 80
Shared knowledge48 → 88Shared conviction37 → 71Shared practice44 → 80
Participation94%42 of 45 people played at least once
Progress75%3 of 4 planned sessions completed
Alignment41% →78%140 of 180 points aligned
Failed alignment pointsWhere you should step in
The one-line pitchNot aligned in 5 of 12 playsShared knowledgeYour longest-serving team · 18 sellers
Would we back the new story with our biggest buying committees?"Not yet, we still have concerns" in 2 playsShared convictionYour enterprise team · 14 sellers
Your sellers could play this next week. Add your website to make it yours.
- 01 · 5 minConfirm the assumptionsCheck what we inferred about you and edit any text in place. Your edits are locked.
- 02 · 1 link per teamInvite your teamAny browser, any device. No account, nothing to install.
- 03 · after each playWatch readiness fill inYou see who played, what they agreed, and where to follow up.
Used by teams at
Free until you play live · ISO 27001 · EU data
Free until you play live · ISO 27001 · EU data