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A sales program forteams facing
Do your reps agree who to chase in the new market, and what to say?
Usually not, so the first quarter goes to the wrong prescribers. This program aligns where your team focuses and how it adapts the pitch, in four one-hour team sessions.
Make it for your team
Execution readinessExample scores for a sample company. Add your website to estimate your own. Measured once your team plays. Ready at 80.
Where it usually breaks38Today81/ 100After the 4 team sessions
Ready to executeShared knowledgeHigh riskDifferent pictures of the ideal first customer
Shared convictionHigh riskReps doubt the new market is worth the effort
Shared practiceMedium riskNo agreed rule for which leads to drop
4 sessions~50 min each8–12 people per teamNo facilitatorSessions are built from your approved material and can go through your medical, legal and regulatory review before anyone plays. Your edits are locked.
The gap
What you'd typically hear if five of your reps answered alone.
SESSION 1 · FILL THE GAPSAnswered alone
Finish the sentence: in the new market, our best first prescriber is…MMira…the biggest one we can get a meeting with.
JJonas…anyone who already knows us from home.
AAylin…a mid-size one with exactly the problem we solve.
TTomas…whoever replies first.
RRosa…I'm not sure. We haven't defined it.
What it costs you if nobody notices
Shared knowledgeThe first quarter goes to the wrong accountsWithout a shared picture of the ideal customer, every rep chases a different one.
Shared convictionHalf the team keeps selling at homeIf your reps doubt the new market, they quietly go back to the accounts they know.
Shared practiceThe pitch doesn't travelWhat works at home gets repeated word for word, including the parts the new market doesn't care about.
The program that closes the gap
Four one-hour sessions. Every one of your reps, the same targets and the same pitch, from the first HCP visit in the new market.
Session
Shared knowledgeShared convictionShared practice
S1Know the new marketAgrees the ideal first customer and what is different from home.
Shared knowledge1Agree the ideal first customer profile your reps should…2Agree who counts as our ideal first prescriber in the new…Shared conviction3Watch the medical director's reasoningShared practice4Agree which new-market leads to chase5Rehearse the first call to a new prescriber
DemoS2Back the expansionShows you whether your reps think the new market is worth it, and why not.
Shared knowledge1Nail down the facts: what makes a prescriber the ideal…Shared conviction2Decide together what winning the new market would actually…3Decide the ideal first customer as the medical director wouldShared practice4Sort real new-market leads into chase5Rehearse the call with a promising new-market lead
DemoS3Pick the right accountsAgrees which leads to chase now, nurture or drop.
Shared knowledge1Quiz each other on what makes a lead worth chasing first…Shared conviction2Agree which new market leads your reps should chase nowShared practice3Sort real first-month leads into chase now4Rank four first-quarter leads from chase now to drop
DemoS4Adapt the pitchPractises what changes: local references, Cardexa, local objections.
Shared knowledge1Quiz each other on who the first local prescriber should be and whyShared conviction2Rehearse adapting the Veltora pitch to local referencesShared practice3Match four new-market leads to the correct move4Rehearse the first sales call in the new market
DemoPlay it yourself · a short demo · one exercise from session 3 · Sort the Situations
Alone first. Then the team agrees on one answer.
This is a taste, not the whole session. “Pick the right accounts” runs 4 exercises with your own team, on a call or in a room. Here is one of them, on the real screens, played with four AI teammates, so you can feel how a session works.
Pick the right accounts · Sort the Situations00:00MJLSYouSort real first-month leads into chase now, nurture or drop, then align on one team answerOn screen: Sort each of the 8 first month leads into its correct chase now, nurture or drop bucket alone
You are playing with 4 AI teammates. Every screen opens on its briefing: read it, then tap I’m ready.
Readiness intelligence · what you'll see as teams play
Know which of your reps are ready for the new market, and where you should step in, before the first quarter is gone.
Acme Pharma › Readiness intelligence › New market entryEvery one of your reps chases the same customers in the new market
Readiness index81%Ready+43 pts25% participation + 25% progress + 50% alignment · Ready at 80
Shared knowledge48 → 88Shared conviction37 → 71Shared practice44 → 80
Participation94%132 of 140 people played at least once
Progress75%3 of 4 planned sessions completed
Alignment41% →78%437 of 560 points aligned
Failed alignment pointsWhere you should step in
What counts as an ideal first customerNot aligned in 4 of 9 playsShared knowledgeYour new-market team · 14 reps
Would we back the expansion with our biggest prescribers?"Not yet, we still have concerns" in 2 playsShared convictionYour enterprise team · 14 reps
Your reps could play this next week. Add your website to make it yours.
- 01 · 5 minConfirm the assumptionsCheck what we inferred about you and edit any text in place. Your edits are locked.
- 02 · 1 link per teamInvite your teamAny browser, any device. No account, nothing to install.
- 03 · after each playWatch readiness fill inYou see who played, what they agreed, and where to follow up.
Used by teams at
Free until you play live · ISO 27001 · EU data
Free until you play live · ISO 27001 · EU data