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A sales program forteams facing
Do your reps tell the new story the same way?
Usually not. The new messaging lives in a deck, and every rep pitches from memory. This program aligns what your team says first, what it proves and what it no longer says, in four one-hour team sessions.
Make it for your team
Execution readinessExample scores for a sample company. Add your website to estimate your own. Measured once your team plays. Ready at 80.
Where it usually breaks38Today83/ 100After the 4 team sessions
Ready to executeShared knowledgeHigh riskDifferent versions of the one-line pitch
Shared convictionHigh riskReps prefer the old story because it worked
Shared practiceMedium riskNo agreed order: problem, proof, product, price
4 sessions~50 min each8–12 people per teamNo facilitatorSessions are built from your approved material and can go through your medical, legal and regulatory review before anyone plays. Your edits are locked.
The gap
What you'd typically hear if five of your reps answered alone.
SESSION 1 · FILL THE GAPSAnswered alone
Finish the sentence: the first thing a prescriber should hear from us is…MMira…what the product does.
JJonas…our customer list.
AAylin…the problem we solve, in their words.
TTomas…that we cost less than Cardexa.
RRosa…it depends. I improvise.
What it costs you if nobody notices
Shared knowledgeYour market meets five different companiesEvery inconsistent pitch is a different first impression.
Shared convictionThe old story keeps winningIf your reps don't believe the new messaging, they show it in the deck and drop it in the room.
Shared practicePitches drift back to featuresWithout an agreed order, the conversation opens with the product and the problem never comes up.
The program that closes the gap
Four one-hour sessions. Every one of your reps, the same story, from the next HCP visit.
Session
Shared knowledgeShared convictionShared practice
S1Know the new storyAgrees the one-line pitch, the proof points and what we no longer say.
Shared knowledge1Agree the one-line Veltora pitch2Agree the facts behind Veltora's new pitchShared conviction3Decide the pitch order yourselvesShared practice4Agree the one-line pitch5Agree the one-line pitch
DemoS2Believe the new storyShows you whether your reps think it beats the old one, and why not.
Shared knowledge1Quiz each other on the right order for a first HCP pitchShared conviction2Agree what it really costs if reps keep trusting the old…3Decide the opening of the pitch as the medical director wouldShared practice4Sort HCP situations into pitch responses to align the team…5Rehearse the first two minutes of a new prescriber visit
DemoS3Get the order rightAgrees the order of the pitch: problem, proof, product, next step, price.
Shared knowledge1Agree the exact order of problemShared conviction2Decide the pitch order, then test it against the leader's…Shared practice3Agree the one correct order of a first pitch4Agree the right order for the Veltora pitch
DemoS4Handle the pushbackPractises "that's not what you told us last year", "Cardexa says the same" and more.
Shared knowledge1Agree the one order every rep usesShared conviction2Decide the pitch order yourselfShared practice3Agree the single right response move for each common…4Rehearse the 3 toughest pushback moments
DemoPlay it yourself · a short demo · one exercise from session 3 · Get the Order Right
Alone first. Then the team agrees on one answer.
This is a taste, not the whole session. “Get the order right” runs 4 exercises with your own team, on a call or in a room. Here is one of them, on the real screens, played with four AI teammates, so you can feel how a session works.
Get the order right · Get the Order Right00:00MJLSYouAgree the one correct order of a first pitch: problem, proof, product, next step, priceOn screen: Rank from most to least first which of these five pitch elements you would raise in a first HCP visit, alone
You are playing with 4 AI teammates. Every screen opens on its briefing: read it, then tap I’m ready.
Readiness intelligence · what you'll see as teams play
Know which of your reps tell the new story, and where you should step in, before the old one comes back.
Acme Pharma › Readiness intelligence › New messagingEvery one of your reps tells the new story the same way
Readiness index83%Ready+45 pts25% participation + 25% progress + 50% alignment · Ready at 80
Shared knowledge48 → 88Shared conviction37 → 71Shared practice44 → 80
Participation94%132 of 140 people played at least once
Progress75%3 of 4 planned sessions completed
Alignment41% →78%437 of 560 points aligned
Failed alignment pointsWhere you should step in
The one-line pitchNot aligned in 5 of 12 playsShared knowledgeYour longest-serving team · 18 reps
Would we back the new story with our biggest prescribers?"Not yet, we still have concerns" in 2 playsShared convictionYour enterprise team · 14 reps
Your reps could play this next week. Add your website to make it yours.
- 01 · 5 minConfirm the assumptionsCheck what we inferred about you and edit any text in place. Your edits are locked.
- 02 · 1 link per teamInvite your teamAny browser, any device. No account, nothing to install.
- 03 · after each playWatch readiness fill inYou see who played, what they agreed, and where to follow up.
Used by teams at
Free until you play live · ISO 27001 · EU data
Free until you play live · ISO 27001 · EU data