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A sales program forteams facing
Do your reps sell the new pricing the same way?
Usually not, and you won't find out until the tenders. This program shows you where they differ and closes it in four one-hour team sessions.
Make it for your team
Execution readinessExample scores for a sample company. Add your website to estimate your own. Measured once your team plays. Ready at 80.
Where it usually breaks38Today81/ 100After the 4 team sessions
Ready to executeShared knowledgeHigh riskSeveral versions of the new discount rule
Shared convictionHigh riskReps hedge on price in front of prescribers
Shared practiceMedium riskNo agreed answer to "why is it more expensive now?"
4 sessions~50 min each8–12 people per teamNo facilitatorSessions are built from your approved material and can go through your medical, legal and regulatory review before anyone plays. Your edits are locked.
The gap
What you'd typically hear if five of your reps answered alone.
SESSION 1 · FILL THE GAPSAnswered alone
Finish the sentence: under the new pricing, a prescriber gets a discount when…MMira…never. The new rule is no discounts.
JJonas…they commit for longer. Up to 10%.
AAylin…they threaten to leave. Then the old discount.
TTomas…the deal is big enough. My manager approves.
RRosa…I'm honestly not sure. I'd ask.
What it costs you if nobody notices
Shared knowledgeDiscounts leak back inEvery rep's version becomes a precedent. Tenders get priced by instinct, one exception at a time.
Shared convictionPrescribers hear the hedgeReps who don't believe the new price is fair sound like it. Prescribers push hardest exactly there.
Shared practiceThe change gets judged on the wrong quarterIt does not show in the first week. It shows in the numbers three months later, when it is expensive to fix.
The program that closes the gap
Four one-hour sessions. Every one of your reps, the same price, from the next HCP visit.
Session
Shared knowledgeShared convictionShared practice
S1Know the new pricingAgrees one discount rule and what changes from the old one.
Shared knowledge1Agree the one new discount rule every rep will quote the…2Agree the one discount rule the team will useShared conviction3Decide the long-standing prescriber case yourselfShared practice4Sort real discount requests from prescribers into the one…5Agree one discount rule for long-standing prescribers
DemoS2Back the changeShows you whether your reps think the new price is fair, and why not.
Shared knowledge1Nail down the facts of the new pricing ruleShared conviction2Face the real cost of reps hedging on the new Veltora price3Decide a long-standing prescriber's discount requestShared practice4Sort real pricing scenarios into the one correct response5Rehearse the discount exception moment
DemoS3Handle exceptionsAgrees who decides, and what gets escalated versus handled on the spot.
Shared knowledge1Agree who decides pricing exceptionsShared conviction2Decide how to handle a long-standing prescriber's request for the old discountShared practice3Sort real prescriber pushback moments into the right response4Rank how escalation priorities play out in a real pricing exception
DemoS4Handle price objectionsPractises "why is it more expensive now?", "Cardexa is cheaper" and four more.
Shared knowledge1Align on one shared, confident answer to every common…Shared conviction2Align the team behind the pricing owner's call to lead…Shared practice3Align the team on the single right response to each of the…4Rehearse the moment a prescriber pushes back on the new…
DemoPlay it yourself · a short demo · one exercise from session 3 · Make the Call
Alone first. Then the team agrees on one answer.
This is a taste, not the whole session. “Handle exceptions” runs 4 exercises with your own team, on a call or in a room. Here is one of them, on the real screens, played with four AI teammates, so you can feel how a session works.
Handle exceptions · Make the Call00:00MJLSYouDecide how to handle a long-standing prescriber's request for the old discount, then compare with the pricing owner's callOn screen: Reframe each of the 4 prescriber pushback statements as what you would actually say or do, alone
You are playing with 4 AI teammates. Every screen opens on its briefing: read it, then tap I’m ready.
Readiness intelligence · what you'll see as teams play
Know which of your reps are ready to hold the new price, and where you should step in, before the next tenders.
Acme Pharma › Readiness intelligence › New pricingEvery one of your reps sells the new pricing the same way
Readiness index81%Ready+43 pts25% participation + 25% progress + 50% alignment · Ready at 80
Shared knowledge48 → 88Shared conviction37 → 71Shared practice44 → 80
Participation94%132 of 140 people played at least once
Progress75%3 of 4 planned sessions completed
Alignment41% →78%437 of 560 points aligned
Failed alignment pointsWhere you should step in
Discount floor on long-term commitmentsNot aligned in 3 of 11 playsShared knowledgeYour two largest teams · 27 reps
Would we back the new pricing with our biggest prescribers?"Not yet, we still have concerns" in 2 playsShared convictionYour enterprise team · 14 reps
Your reps could play this next week. Add your website to make it yours.
- 01 · 5 minConfirm the assumptionsCheck what we inferred about you and edit any text in place. Your edits are locked.
- 02 · 1 link per teamInvite your teamAny browser, any device. No account, nothing to install.
- 03 · after each playWatch readiness fill inYou see who played, what they agreed, and where to follow up.
Used by teams at
Free until you play live · ISO 27001 · EU data
Free until you play live · ISO 27001 · EU data