Fine-tune the use casePick the one closest to you
A sales program forteams facing
Do your reps sell the new service, or still just the product?
Usually the product, because that's what they know how to defend. This program aligns how your team sells the value, prices it and walks away, in four one-hour team sessions.
Make it for your team
Execution readinessExample scores for a sample company. Add your website to estimate your own. Measured once your team plays. Ready at 80.
Where it usually breaks38Today82/ 100After the 4 team sessions
Ready to executeShared knowledgeHigh riskDifferent stories about what Veltora is worth
Shared convictionHigh riskReps doubt prescribers will pay for it
Shared practiceMedium riskNo agreed walk-away point
4 sessions~50 min each8–12 people per teamNo facilitatorSessions are built from your approved material and can go through your medical, legal and regulatory review before anyone plays. Your edits are locked.
The gap
What you'd typically hear if five of your reps answered alone.
SESSION 1 · FILL THE GAPSAnswered alone
Finish the sentence: the main reason a prescriber should pay for Veltora is…MMira…it saves them time and money.
JJonas…it's cheaper than doing it themselves.
AAylin…it comes bundled, so it's basically free.
TTomas…it protects what they already bought from us.
RRosa…honestly, I lead with the product and mention it at the end.
What it costs you if nobody notices
Shared knowledgePrescribers hear five different value casesInconsistent stories become the reason to wait.
Shared convictionThe service gets given awayIf your reps don't believe in it, they bundle it in at zero to close the product deal.
Shared practiceDeals get discounted to deathWithout an agreed walk-away point, every final round ends in a concession.
The program that closes the gap
Four one-hour sessions. Every one of your reps, the same value case, from the next HCP visit.
Session
Shared knowledgeShared convictionShared practice
S1Know the value caseAgrees what Veltora is worth, to whom, and how we prove it.
Shared knowledge1Agree what Veltora is worth2Apply the value sale rule to four real Veltora casesShared conviction3Align behind the medical director's order of moves for…Shared practice4Agree the right sequence of moves to defend Veltora's…5Rehearse the final-round price pushback
DemoS2Believe in the serviceShows you whether your reps think prescribers will pay, and why not.
Shared knowledge1Quiz the facts on how Veltora's service value is pricedShared conviction2Align on what it costs us if reps keep selling Veltora as…3Decide the final-round price call as the medical director wouldShared practice4Sort real pricing pushback moments into the correct…5Agree the confident, value-first moves reps make when…
DemoS3Decide when to discountAgrees the walk-away point and what gets traded instead of price.
Shared knowledge1Agree the walk-away point for Veltora deals and what to tradeShared conviction2Decide where the walk away point sitsShared practice3Agree the walk away point and the order of moves your team makes4Agree the walk-away point
DemoS4Handle the objectionsPractises procurement and finance objections, including "Cardexa is cheaper".
Shared knowledge1Quiz each other on the facts behind pricing objectionsShared conviction2Agree how your team will handle procurementShared practice3Practice handling procurement4Rehearse the final round price showdown
DemoPlay it yourself · a short demo · one exercise from session 3 · Get the Order Right
Alone first. Then the team agrees on one answer.
This is a taste, not the whole session. “Decide when to discount” runs 4 exercises with your own team, on a call or in a room. Here is one of them, on the real screens, played with four AI teammates, so you can feel how a session works.
Decide when to discount · Get the Order Right00:00MJLSYouAgree the walk away point and the order of moves your team makes before ever discounting VeltoraOn screen: Rank the five final round moves from the one that should happen first to the one that should happen last, alone
You are playing with 4 AI teammates. Every screen opens on its briefing: read it, then tap I’m ready.
Readiness intelligence · what you'll see as teams play
Know which of your reps can defend the value, and where you should step in, before the next big deal.
Acme Pharma › Readiness intelligence › Launch of VeltoraEvery one of your reps sells the value of Veltora the same way
Readiness index82%Ready+44 pts25% participation + 25% progress + 50% alignment · Ready at 80
Shared knowledge48 → 88Shared conviction37 → 71Shared practice44 → 80
Participation94%132 of 140 people played at least once
Progress75%3 of 4 planned sessions completed
Alignment41% →78%437 of 560 points aligned
Failed alignment pointsWhere you should step in
Including the service at no costNot aligned in 2 of 6 playsShared knowledgeYour largest team · 11 reps
Would we back Veltora with our biggest prescribers?"Not yet, we still have concerns" in 2 playsShared convictionYour enterprise team · 14 reps
Your reps could play this next week. Add your website to make it yours.
- 01 · 5 minConfirm the assumptionsCheck what we inferred about you and edit any text in place. Your edits are locked.
- 02 · 1 link per teamInvite your teamAny browser, any device. No account, nothing to install.
- 03 · after each playWatch readiness fill inYou see who played, what they agreed, and where to follow up.
Used by teams at
Free until you play live · ISO 27001 · EU data
Free until you play live · ISO 27001 · EU data