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A sales program forteams facing
You agreed which retail buyers to go after. Are your account managers still chasing the wrong ones?
Usually half of them. The target list went out in a deck, and every account manager kept the accounts they already knew. This program aligns what your account managers know, believe and do with the list, in four one-hour team sessions.
Make it for your team
Execution readinessExample scores for a team like yours. Add your website to estimate your own. Measured once your team plays. Ready at 80.
Where it usually breaks43Today88/ 100After the 4 team sessions
Ready to executeShared knowledgeHigh riskFive different ideas of what a target retail buyer looks like
Shared convictionHigh riskAccount managers believe their old accounts are still the safer bet
Shared practiceHigh riskThe same account gets chased by one account manager and dropped by another
4 sessions~50 min each8–12 people per teamNo facilitatorThe gap
What you'd typically hear if five of your reps answered alone.
SESSION 1 · FILL THE GAPSAnswered alone
Finish the sentence: when an account fits the old profile but not the new target list, I…MMira…drop it. The list is the list.
JJonas…keep working it quietly. A deal is a deal.
AAylin…chase it if the deal is big enough.
TTomas…ask my manager each time.
RRosa…I'm not sure which accounts fit the new list.
What it costs you if nobody notices
Shared knowledgeThe list is read five waysWhen "target account" means something different to every account manager, the pipeline fills with the accounts they already liked.
Shared convictionThe old accounts win by defaultA account manager who does not believe the new retail buyers will close keeps calling the ones who always answered.
Shared practiceEffort goes where the plan is notHalf the quarter is spent on retail buyers you decided not to chase, and the sales director finds out at the forecast.
The program that closes the gap
Four one-hour sessions. Every one of your account managers, the same retail buyers in the pipeline, from the next buyer meeting.
Session
Shared knowledgeShared convictionShared practice
S1Know the target listAgrees who a target retail buyer is, who is not, and why.
Shared knowledge1Agree the exact facts that define a target customer2Fill in the shared definition of a target customerShared conviction3Decide the target list cut the way the CRO didShared practice4Align on which account situations to chase5Rehearse the moment an old-profile account shows up
DemoS2Back the choiceShows you whether your account managers believe the new retail buyers will close, and what would convince them.
Shared knowledge1Surface whether reps believe Growth tier accounts will closeShared conviction2Face what it costs if reps keep working the wrong accounts3Decide as the CRO, then face the real reasons behind the…Shared practice4Sort real rep situations into the right response to a new…5Reveal whether reps believe in the Growth target list
DemoS3Sort the real accountsSorts the same real accounts alone, compares, and aligns on which to chase and which to drop.
Shared knowledge1Quiz the whole team on which accounts to chaseShared conviction2Decide which real accounts to chaseShared practice3Sort four real pipeline accounts into chase4Rank four pipeline accounts by what to do with them first
DemoS4Let go and move onPractises dropping a familiar account, handing it over, and opening a target one.
Shared knowledge1Learn and agree the exact rules for droppingShared conviction2Decide as the CRO whether to drop a familiar account for a target oneShared practice3Match six account situations to the right next move4Rehearse dropping a familiar account
DemoPlay it yourself · a short demo · one exercise from session 3 · Sort the Situations
Alone first. Then the team agrees on one answer.
This is a taste, not the whole session. “Sort the real accounts” runs 4 exercises with your own team, on a call or in a room. Here is one of them, on the real screens, played with four AI teammates, so you can feel how a session works.
Sort the real accounts · Sort the Situations00:00MJLSYouSort four real pipeline accounts into chase, nurture or drop, alone then as a teamOn screen: Sort each of these 7 pipeline accounts into its correct bucket alone
You are playing with 4 AI teammates. Every screen opens on its briefing: read it, then tap I’m ready.
Readiness intelligence · what you'll see as teams play
Know which of your account managers would chase the same accounts, and where you should step in, before the quarter goes to the wrong retail buyers.
Your company › Readiness intelligence › Which customers to chaseEvery one of your account managers chases the retail buyers you chose, and drops the rest
Readiness index88%Ready+45 pts25% participation + 25% progress + 50% alignment · Ready at 80
Shared knowledge48 → 88Shared conviction37 → 71Shared practice44 → 80
Participation94%75 of 80 people played at least once
Progress75%3 of 4 planned sessions completed
Alignment41% →78%250 of 320 points aligned
Failed alignment pointsWhere you should step in
A big deal with the wrong retail buyerNot aligned in 5 of 14 playsShared knowledgeYour enterprise team · 18 account managers
Will the new target retail buyers actually close?"Not yet, we still have concerns" in 2 playsShared convictionYour longest-serving account managers · 22 people
Your account managers could play this next week. Add your website to make it yours.
- 01 · 5 minConfirm the assumptionsCheck what we inferred about you and edit any text in place. Your edits are locked.
- 02 · 1 link per teamInvite your teamAny browser, any device. No account, nothing to install.
- 03 · after each playWatch readiness fill inYou see who played, what they agreed, and where to follow up.
Used by teams at
Free until you play live · ISO 27001 · EU data
Free until you play live · ISO 27001 · EU data