Fine-tune the use casePick the one closest to you
A sales program forteams facing
Do your account managers tell the new story the same way?
Usually not. The new messaging lives in a deck, and every account manager pitches from memory. This program aligns what your team says first, what it proves and what it no longer says, in four one-hour team sessions.
Make it for your team
Execution readinessExample scores for a sample company. Add your website to estimate your own. Measured once your team plays. Ready at 80.
Where it usually breaks38Today83/ 100After the 4 team sessions
Ready to executeShared knowledgeHigh riskDifferent versions of the one-line pitch
Shared convictionHigh riskAccount managers prefer the old story because it worked
Shared practiceMedium riskNo agreed order: problem, proof, product, price
4 sessions~50 min each8–12 people per teamNo facilitatorThe gap
What you'd typically hear if five of your reps answered alone.
SESSION 1 · FILL THE GAPSAnswered alone
Finish the sentence: the first thing a retail buyer should hear from us is…MMira…what the product does.
JJonas…our customer list.
AAylin…the problem we solve, in their words.
TTomas…that we cost less than Private label.
RRosa…it depends. I improvise.
What it costs you if nobody notices
Shared knowledgeYour market meets five different companiesEvery inconsistent pitch is a different first impression.
Shared convictionThe old story keeps winningIf your account managers don't believe the new messaging, they show it in the deck and drop it in the room.
Shared practicePitches drift back to featuresWithout an agreed order, the conversation opens with the product and the problem never comes up.
The program that closes the gap
Four one-hour sessions. Every one of your account managers, the same story, from the next buyer meeting.
Session
Shared knowledgeShared convictionShared practice
S1Know the new storyAgrees the one-line pitch, the proof points and what we no longer say.
Shared knowledge1Agree the one shared pitch2Align on the facts behind the new pitchShared conviction3Decide the pitch order yourselfShared practice4Sort real buyer-meeting moments into the right pitch response5Rehearse a real buyer meeting moment
DemoS2Believe the new storyShows you whether your account managers think it beats the old one, and why not.
Shared knowledge1Quiz on the right order and belief behind the new pitchShared conviction2Align on the five consequences that matter most if account…3Decide how a first buyer meeting should openShared practice4Agree whether account managers believe5Rehearse a first buyer meeting moment
DemoS3Get the order rightAgrees the order of the pitch: problem, proof, product, next step, price.
Shared knowledge1Lock in the correct order of problemShared conviction2Make the stakeholder's pitch order your ownShared practice3Agree the exact order of the five pitch moves for every…4Agree the order of problem
DemoS4Handle the pushbackPractises "that's not what you told us last year", "Private label says the same" and more.
Shared knowledge1Lock in the correct orderShared conviction2Decide the pitch order yourselvesShared practice3Agree the right response move for each common buyer pushback line4Rehearse handling a real pushback moment with a retail…
DemoPlay it yourself · a short demo · one exercise from session 3 · Get the Order Right
Alone first. Then the team agrees on one answer.
This is a taste, not the whole session. “Get the order right” runs 4 exercises with your own team, on a call or in a room. Here is one of them, on the real screens, played with four AI teammates, so you can feel how a session works.
Get the order right · Get the Order Right00:00MJLSYouAgree the exact order of the five pitch moves for every first buyer meetingOn screen: Rank the five pitch moves from what a buyer hears first to what they hear last, alone
You are playing with 4 AI teammates. Every screen opens on its briefing: read it, then tap I’m ready.
Readiness intelligence · what you'll see as teams play
Know which of your account managers tell the new story, and where you should step in, before the old one comes back.
Acme Foods › Readiness intelligence › New messagingEvery one of your account managers tells the new story the same way
Readiness index83%Ready+45 pts25% participation + 25% progress + 50% alignment · Ready at 80
Shared knowledge48 → 88Shared conviction37 → 71Shared practice44 → 80
Participation94%75 of 80 people played at least once
Progress75%3 of 4 planned sessions completed
Alignment41% →78%250 of 320 points aligned
Failed alignment pointsWhere you should step in
The one-line pitchNot aligned in 5 of 12 playsShared knowledgeYour longest-serving team · 18 account managers
Would we back the new story with our biggest retail buyers?"Not yet, we still have concerns" in 2 playsShared convictionYour enterprise team · 14 account managers
Your account managers could play this next week. Add your website to make it yours.
- 01 · 5 minConfirm the assumptionsCheck what we inferred about you and edit any text in place. Your edits are locked.
- 02 · 1 link per teamInvite your teamAny browser, any device. No account, nothing to install.
- 03 · after each playWatch readiness fill inYou see who played, what they agreed, and where to follow up.
Used by teams at
Free until you play live · ISO 27001 · EU data
Free until you play live · ISO 27001 · EU data