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A sales program forteams facing
Will your partners sell Oat range the way you would?
Usually not. They sell several vendors and default to the easiest one. This program aligns what your partners know, believe and say about you, in four one-hour team sessions.
Make it for your team
Execution readinessExample scores for a sample company. Add your website to estimate your own. Measured once your team plays. Ready at 80.
Where it usually breaks38Today81/ 100After the 4 team sessions
Ready to executeShared knowledgeHigh riskPartners mix up your offer and your terms
Shared convictionHigh riskThey don't see why to lead with you
Shared practiceMedium riskNo agreed handoff between partners and your team
4 sessions~50 min each8–12 people per teamNo facilitatorThe gap
What you'd typically hear if five of your reps answered alone.
SESSION 1 · FILL THE GAPSAnswered alone
Finish the sentence: the main reason a partner should lead with Oat range is…MMira…the margin. It's the best we get.
JJonas…it's the easiest to sell.
AAylin…the customer usually asks for it.
TTomas…honestly, I don't usually lead with it.
RRosa…the vendor's team helps us close.
What it costs you if nobody notices
Shared knowledgeYou get explained wrongEvery partner rep's version is what the retail buyer believes you are.
Shared convictionYou become the second optionPartners lead with the vendor they believe in, and mention you if the first one fails.
Shared practiceDeals stall at the handoffWithout an agreed rule for when your team joins, big deals wait, or close without you.
The program that closes the gap
Four one-hour sessions. Every partner rep, your story, from the next buyer meeting.
Session
Shared knowledgeShared convictionShared practice
S1Know the offer and the termsAgrees what partners sell, to whom, and on what terms.
Shared knowledge1Align on what partners sell2Apply the register-first rule to four real partner…Shared conviction3Decide for yourself, then align with the sales director on…Shared practice4Sort real deal situations into the correct response5Agree the right action at each step of this week's deal…
DemoS2Lead with usShows you whether partner reps see why to lead with you, and why not.
Shared knowledge1Decide together when to handleShared conviction2Agree what goes wrong when partner reps don't lead with…3Decide the register-first call yourselfShared practice4Align on which situations a partner rep should handle alone5Align on the right call to make at each step of this…
DemoS3Register and hand off dealsAgrees when a deal is registered and when your team joins.
Shared knowledge1Nail down when to register a deal and when to pull in the vendor teamShared conviction2Agree exactly when to register a dealShared practice3Sort real deal situations into handle it yourself4Agree the correct order of steps for registering
DemoS4Handle competitive objectionsPractises "Private label is cheaper", "we already have a supplier" and more.
Shared knowledge1Practice handling competitive objections by aligning on when to registerShared conviction2Decide as a team how fully you back the sales director's…Shared practice3Practice matching real partner objections4Rehearse the register-first call when a competitive…
DemoPlay it yourself · a short demo · one exercise from session 3 · Sort the Situations
Alone first. Then the team agrees on one answer.
This is a taste, not the whole session. “Register and hand off deals” runs 4 exercises with your own team, on a call or in a room. Here is one of them, on the real screens, played with four AI teammates, so you can feel how a session works.
Register and hand off deals · Sort the Situations00:00MJLSYouSort real deal situations into handle it yourself, register first, or bring in the vendorOn screen: Sort each of these 6 deal situations into its correct response alone
You are playing with 4 AI teammates. Every screen opens on its briefing: read it, then tap I’m ready.
Readiness intelligence · what you'll see as teams play
Know which of your partners are ready to sell you, and where you should step in, before next quarter.
Acme Foods › Readiness intelligence › Partner launchEvery partner rep sells Oat range the way you would
Readiness index81%Ready+43 pts25% participation + 25% progress + 50% alignment · Ready at 80
Shared knowledge48 → 88Shared conviction37 → 71Shared practice44 → 80
Participation94%75 of 80 people played at least once
Progress75%3 of 4 planned sessions completed
Alignment41% →78%250 of 320 points aligned
Failed alignment pointsWhere you should step in
When to register a dealNot aligned in 6 of 30 playsShared knowledgePartners in Southern Europe · 64 reps
Would we back the partner program with our biggest retail buyers?"Not yet, we still have concerns" in 2 playsShared convictionYour enterprise team · 14 partner reps
Your partner reps could play this next week. Add your website to make it yours.
- 01 · 5 minConfirm the assumptionsCheck what we inferred about you and edit any text in place. Your edits are locked.
- 02 · 1 link per teamInvite your teamAny browser, any device. No account, nothing to install.
- 03 · after each playWatch readiness fill inYou see who played, what they agreed, and where to follow up.
Used by teams at
Free until you play live · ISO 27001 · EU data
Free until you play live · ISO 27001 · EU data