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A sales program forteams facing
Do your account managers sell the new pricing the same way?
Usually not, and you won't find out until the listings. This program shows you where they differ and closes it in four one-hour team sessions.
Make it for your team
Execution readinessExample scores for a sample company. Add your website to estimate your own. Measured once your team plays. Ready at 80.
Where it usually breaks38Today81/ 100After the 4 team sessions
Ready to executeShared knowledgeHigh riskSeveral versions of the new discount rule
Shared convictionHigh riskAccount managers hedge on price in front of retail buyers
Shared practiceMedium riskNo agreed answer to "why is it more expensive now?"
4 sessions~50 min each8–12 people per teamNo facilitatorThe gap
What you'd typically hear if five of your reps answered alone.
SESSION 1 · FILL THE GAPSAnswered alone
Finish the sentence: under the new pricing, a retail buyer gets a discount when…MMira…never. The new rule is no discounts.
JJonas…they commit for longer. Up to 10%.
AAylin…they threaten to leave. Then the old discount.
TTomas…the deal is big enough. My manager approves.
RRosa…I'm honestly not sure. I'd ask.
What it costs you if nobody notices
Shared knowledgeDiscounts leak back inEvery account manager's version becomes a precedent. Listings get priced by instinct, one exception at a time.
Shared convictionRetail buyers hear the hedgeAccount managers who don't believe the new price is fair sound like it. Retail buyers push hardest exactly there.
Shared practiceThe change gets judged on the wrong quarterIt does not show in the first week. It shows in the numbers three months later, when it is expensive to fix.
The program that closes the gap
Four one-hour sessions. Every one of your account managers, the same price, from the next buyer meeting.
Session
Shared knowledgeShared convictionShared practice
S1Know the new pricingAgrees one discount rule and what changes from the old one.
Shared knowledge1Agree the one new discount rule2Agree the exact wording of the new discount ruleShared conviction3Decide the long-standing buyer's "one last time" discount request like the pricing owner didShared practice4Agree the one discount rule5Rehearse the long-standing buyer's "one last time"…
DemoS2Back the changeShows you whether your account managers think the new price is fair, and why not.
Shared knowledge1Align the team on why the new oat pricing discount rule is…Shared conviction2Name what it costs the team when the new pricing isn't backed3Decide the discount call yourselfShared practice4Agree one escalation response your account managers apply…5Rehearse the discount conversation with a long-standing…
DemoS3Handle exceptionsAgrees who decides, and what gets escalated versus handled on the spot.
Shared knowledge1Agree who decides on pricing exceptionsShared conviction2Align on when to escalate a pricing exception versus…Shared practice3Agree who decides and what gets escalated versus handled…4Agree who decides and who escalates a pricing exception
DemoS4Handle price objectionsPractises "why is it more expensive now?", "Private label is cheaper" and four more.
Shared knowledge1Agree the exact rules for discountsShared conviction2Decide as a team how to stand behind the pricing owner's…Shared practice3Agree the one correct response account managers give to…4Rehearse the exact words for a tough price objection
DemoPlay it yourself · a short demo · one exercise from session 3 · Make the Call
Alone first. Then the team agrees on one answer.
This is a taste, not the whole session. “Handle exceptions” runs 4 exercises with your own team, on a call or in a room. Here is one of them, on the real screens, played with four AI teammates, so you can feel how a session works.
Handle exceptions · Make the Call00:00MJLSYouAlign on when to escalate a pricing exception versus handle it on the spotOn screen: Reframe each of these 4 buyer pushback moments as a confident on the spot response or a clear escalation, alone
You are playing with 4 AI teammates. Every screen opens on its briefing: read it, then tap I’m ready.
Readiness intelligence · what you'll see as teams play
Know which of your account managers are ready to hold the new price, and where you should step in, before the next listings.
Acme Foods › Readiness intelligence › New pricingEvery one of your account managers sells the new pricing the same way
Readiness index81%Ready+43 pts25% participation + 25% progress + 50% alignment · Ready at 80
Shared knowledge48 → 88Shared conviction37 → 71Shared practice44 → 80
Participation94%75 of 80 people played at least once
Progress75%3 of 4 planned sessions completed
Alignment41% →78%250 of 320 points aligned
Failed alignment pointsWhere you should step in
Discount floor on long-term commitmentsNot aligned in 3 of 11 playsShared knowledgeYour two largest teams · 27 account managers
Would we back the new pricing with our biggest retail buyers?"Not yet, we still have concerns" in 2 playsShared convictionYour enterprise team · 14 account managers
Your account managers could play this next week. Add your website to make it yours.
- 01 · 5 minConfirm the assumptionsCheck what we inferred about you and edit any text in place. Your edits are locked.
- 02 · 1 link per teamInvite your teamAny browser, any device. No account, nothing to install.
- 03 · after each playWatch readiness fill inYou see who played, what they agreed, and where to follow up.
Used by teams at
Free until you play live · ISO 27001 · EU data
Free until you play live · ISO 27001 · EU data