Fine-tune the use casePick the one closest to you
A sales program forteams facing
Do your account managers sell the new service, or still just the product?
Usually the product, because that's what they know how to defend. This program aligns how your team sells the value, prices it and walks away, in four one-hour team sessions.
Make it for your team
Execution readinessExample scores for a sample company. Add your website to estimate your own. Measured once your team plays. Ready at 80.
Where it usually breaks38Today82/ 100After the 4 team sessions
Ready to executeShared knowledgeHigh riskDifferent stories about what Oat range is worth
Shared convictionHigh riskAccount managers doubt retail buyers will pay for it
Shared practiceMedium riskNo agreed walk-away point
4 sessions~50 min each8–12 people per teamNo facilitatorThe gap
What you'd typically hear if five of your reps answered alone.
SESSION 1 · FILL THE GAPSAnswered alone
Finish the sentence: the main reason a retail buyer should pay for Oat range is…MMira…it saves them time and money.
JJonas…it's cheaper than doing it themselves.
AAylin…it comes bundled, so it's basically free.
TTomas…it protects what they already bought from us.
RRosa…honestly, I lead with the product and mention it at the end.
What it costs you if nobody notices
Shared knowledgeRetail buyers hear five different value casesInconsistent stories become the reason to wait.
Shared convictionThe service gets given awayIf your account managers don't believe in it, they bundle it in at zero to close the product deal.
Shared practiceDeals get discounted to deathWithout an agreed walk-away point, every final round ends in a concession.
The program that closes the gap
Four one-hour sessions. Every one of your account managers, the same value case, from the next buyer meeting.
Session
Shared knowledgeShared convictionShared practice
S1Know the value caseAgrees what Oat range is worth, to whom, and how we prove it.
Shared knowledge1Agree the shared facts behind Oat range's value2Apply the value case to four real buyer moments the same wayShared conviction3Decide how you'd play the final price round on Oat rangeShared practice4Agree what Oat range is worth5Rehearse the final-round price pushback
DemoS2Believe in the serviceShows you whether your account managers think retail buyers will pay, and why not.
Shared knowledge1Quiz the team alone then together on what makes Oat range worth paying forShared conviction2Face the real cost of your account managers not believing…3Align on the sales director's call for when a retail buyer…Shared practice4Agree the team's correct response for each buyer moment in…5Agree the right move for each moment of the final price…
DemoS3Decide when to discountAgrees the walk-away point and what gets traded instead of price.
Shared knowledge1Agree the facts behind when your team discounts Oat rangeShared conviction2Agree the walk away point and what your team tradesShared practice3Agree the order of moves your team will run in a real…4Sort real end-of-negotiation moments into the right move
DemoS4Handle the objectionsPractises procurement and finance objections, including "Private label is cheaper".
Shared knowledge1Nail down the facts behind handling procurement and finance objectionsShared conviction2Decide how to handle a procurement price objectionShared practice3Practice matching each procurement4Rehearse handling procurement and finance price objections
DemoPlay it yourself · a short demo · one exercise from session 3 · Get the Order Right
Alone first. Then the team agrees on one answer.
This is a taste, not the whole session. “Decide when to discount” runs 4 exercises with your own team, on a call or in a room. Here is one of them, on the real screens, played with four AI teammates, so you can feel how a session works.
Decide when to discount · Get the Order Right00:00MJLSYouAgree the order of moves your team will run in a real final round negotiationOn screen: Rank the five final-round moves from the cost it carries you and what it gets back, alone
You are playing with 4 AI teammates. Every screen opens on its briefing: read it, then tap I’m ready.
Readiness intelligence · what you'll see as teams play
Know which of your account managers can defend the value, and where you should step in, before the next big deal.
Acme Foods › Readiness intelligence › Launch of Oat rangeEvery one of your account managers sells the value of Oat range the same way
Readiness index82%Ready+44 pts25% participation + 25% progress + 50% alignment · Ready at 80
Shared knowledge48 → 88Shared conviction37 → 71Shared practice44 → 80
Participation94%75 of 80 people played at least once
Progress75%3 of 4 planned sessions completed
Alignment41% →78%250 of 320 points aligned
Failed alignment pointsWhere you should step in
Including the service at no costNot aligned in 2 of 6 playsShared knowledgeYour largest team · 11 account managers
Would we back Oat range with our biggest retail buyers?"Not yet, we still have concerns" in 2 playsShared convictionYour enterprise team · 14 account managers
Your account managers could play this next week. Add your website to make it yours.
- 01 · 5 minConfirm the assumptionsCheck what we inferred about you and edit any text in place. Your edits are locked.
- 02 · 1 link per teamInvite your teamAny browser, any device. No account, nothing to install.
- 03 · after each playWatch readiness fill inYou see who played, what they agreed, and where to follow up.
Used by teams at
Free until you play live · ISO 27001 · EU data
Free until you play live · ISO 27001 · EU data