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A sales program forteams facing

Example for 100 reps · 4 one-hour sessions

Do your reps sell the new service, or still just the licence?

Usually the licence, because that's what they know how to defend. This program aligns how your team sells the value, prices it and walks away, in four one-hour team sessions.

Make it for your team

Or see the sample program ↓

Execution readiness

38Today82/ 100After the 4 team sessions

Ready to execute

Example scores for a sample company. Add your website to estimate your own. Measured once your team plays. Ready at 80.

Where it usually breaks

Shared knowledgeHigh riskDifferent stories about what Acme Cloud is worth

Shared convictionHigh riskReps doubt customers will pay for it

Shared practiceMedium riskNo agreed walk-away point

4 sessions~50 min each8–12 people per teamNo facilitator

The gap

What you'd typically hear if five of your reps answered alone.

SESSION 1 · FILL THE GAPSAnswered alone

Finish the sentence: the main reason a customer should pay for Acme Cloud is…

MMira…it saves them time and money.

JJonas…it's cheaper than doing it themselves.

AAylin…it comes bundled, so it's basically free.

TTomas…it protects what they already bought from us.

RRosa…honestly, I lead with the licence and mention it at the end.

What it costs you if nobody notices

Shared knowledgeCustomers hear five different value casesInconsistent stories become the reason to wait.

Shared convictionThe service gets given awayIf your reps don't believe in it, they bundle it in at zero to close the licence deal.

Shared practiceDeals get discounted to deathWithout an agreed walk-away point, every final round ends in a concession.

The program that closes the gap

Four one-hour sessions. Every one of your reps, the same value case, from the next customer call.

Session

Shared knowledgeShared convictionShared practice

S1Know the value caseAgrees what Acme Cloud is worth, to whom, and how we prove it.

Shared knowledge1Quiz each other on what Acme Cloud is worth2Apply the value, proof, termsShared conviction3Decide for yourself if the service is worth paying forShared practice4Agree the right order of moves to make in a final round5Rehearse the final price negotiation moment

Demo

S2Believe in the serviceShows you whether your reps think customers will pay, and why not.

Shared knowledge1Align on why customers will pay for Acme CloudShared conviction2Agree as a team on what it costs us if we keep selling the…3Decide the final-round price play as the CRO wouldShared practice4Sort real pricing moments into the right move5Rehearse the final round price pushback

Demo

S3Decide when to discountAgrees the walk-away point and what gets traded instead of price.

Shared knowledge1Agree the walk-away point and what the team tradesShared conviction2Align on the walk-away pointShared practice3Agree the walk away point and the order of moves4Sort real negotiation moments into the right discount response the same way

Demo

S4Handle the objectionsPractises procurement and finance objections, including "Globex is cheaper".

Shared knowledge1Practice handling procurement and finance price objections in the right orderShared conviction2Align behind the CRO's order for handling a tough price…Shared practice3Match each procurement and finance pushback to the single…4Rehearse and align on how your team handles procurement

Demo

Play it yourself · a short demo · one exercise from session 3 · Get the Order Right

Alone first. Then the team agrees on one answer.

This is a taste, not the whole session. “Decide when to discount” runs 4 exercises with your own team, on a call or in a room. Here is one of them, on the real screens, played with four AI teammates, so you can feel how a session works.

Decide when to discount · Get the Order Right00:00MJLSYou

Agree the walk away point and the order of moves before any price discountOn screen: Rank the five moves in a discount standoff from what you'd do first to what you'd do last, alone

On your ownWork on your own. Your answer stays private until everyone is done. Selection rule

02:00

YStay muted

Rank the five moves in a discount standoff from what you'd do first to what you'd do last, alone

Rank by the order each move should be made in a final round discount standoff, from the move that protects value most to the move that gives it up first1 = Make this first→5 = Make this last

your ranking

1drag an item from the pool →

2drag an item from the pool →

3drag an item from the pool →

4drag an item from the pool →

5drag an item from the pool →

pool · drag or tap

Escalate to the CRO

Restate the savings in their own numbers

Offer a 90 day paid pilot of Acme Cloud

Trade payment terms or contract length

Give a price discount

Locks when all 5 positions filled

You are playing with 4 AI teammates. Every screen opens on its briefing: read it, then tap I’m ready.

Readiness intelligence · what you'll see as teams play

Know which of your reps can defend the value, and where you should step in, before the next big deal.

Acme Cloud › Readiness intelligence › Launch of Acme CloudEvery one of your reps sells the value of Acme Cloud the same way100 reps enrolled · 3 of 4 sessions played · 11 plays · owner: you

Readiness index82%Ready+44 pts25% participation + 25% progress + 50% alignment · Ready at 80

Shared knowledge48 → 88Shared conviction37 → 71Shared practice44 → 80

Participation94%94 of 100 people played at least once

Progress75%3 of 4 planned sessions completed

Alignment41% →78%312 of 400 points aligned

Failed alignment pointsWhere you should step in

Including the service at no costNot aligned in 2 of 6 playsShared knowledgeYour largest team · 11 reps

Would we back Acme Cloud with our biggest customers?"Not yet, we still have concerns" in 2 playsShared convictionYour enterprise team · 14 reps

Sample data. Before anyone plays, readiness is estimated from your material. Real numbers come only from live plays with your team.

Your reps could play this next week. Add your website to make it yours.

01 · 5 minConfirm the assumptionsCheck what we inferred about you and edit any text in place. Your edits are locked.
02 · 1 link per teamInvite your teamAny browser, any device. No account, nothing to install.
03 · after each playWatch readiness fill inYou see who played, what they agreed, and where to follow up.

Used by teams at Commerzbank

Free until you play live · ISO 27001 · EU data

Do your reps sell the new service, or still just the licence?

What you'd typically hear if five of your reps answered alone.

Four one-hour sessions. Every one of your reps, the same value case, from the next customer call.

Alone first. Then the team agrees on one answer.

Know which of your reps can defend the value, and where you should step in, before the next big deal.

See how ready your team really is.

Your reps could play this next week. Add your website to make it yours.