Fine-tune the use casePick the one closest to you
A sales program forteams facing
Do your partners and managers agree who to chase in the new market, and what to say?
Usually not, so the first quarter goes to the wrong clients. This program aligns where your team focuses and how it adapts the pitch, in four one-hour team sessions.
Make it for your team
Execution readinessExample scores for a sample company. Add your website to estimate your own. Measured once your team plays. Ready at 80.
Where it usually breaks38Today81/ 100After the 4 team sessions
Ready to executeShared knowledgeHigh riskDifferent pictures of the ideal first customer
Shared convictionHigh riskPartners and managers doubt the new market is worth the effort
Shared practiceMedium riskNo agreed rule for which leads to drop
4 sessions~50 min each8–12 people per teamNo facilitatorThe gap
What you'd typically hear if five of your reps answered alone.
SESSION 1 · FILL THE GAPSAnswered alone
Finish the sentence: in the new market, our best first client is…MMira…the biggest one we can get a meeting with.
JJonas…anyone who already knows us from home.
AAylin…a mid-size one with exactly the problem we solve.
TTomas…whoever replies first.
RRosa…I'm not sure. We haven't defined it.
What it costs you if nobody notices
Shared knowledgeThe first quarter goes to the wrong accountsWithout a shared picture of the ideal customer, every partner chases a different one.
Shared convictionHalf the team keeps selling at homeIf your partners and managers doubt the new market, they quietly go back to the accounts they know.
Shared practiceThe pitch doesn't travelWhat works at home gets repeated word for word, including the parts the new market doesn't care about.
The program that closes the gap
Four one-hour sessions. Every one of your partners and managers, the same targets and the same pitch, from the first client meeting in the new market.
Session
Shared knowledgeShared convictionShared practice
S1Know the new marketAgrees the ideal first customer and what is different from home.
Shared knowledge1Agree on the ideal first customer to chase in the new market2Apply the ideal-first-customer rule to four real leadsShared conviction3Decide who your team chases first in the new marketShared practice4Align on the ideal first customer in the new market5Rehearse the first-month client call
DemoS2Back the expansionShows you whether your partners and managers think the new market is worth it, and why not.
Shared knowledge1Quiz the team on who counts as the ideal first customer in…Shared conviction2Align on whether the new market is worth your partners'3Decide together whether your team backs chasing the ideal…Shared practice4Agree how the team sorts new-market leads into chase5Agree what to say and do on a first-month lead call in the…
DemoS3Pick the right accountsAgrees which leads to chase now, nurture or drop.
Shared knowledge1Align on the rule for sorting new-market leads into chaseShared conviction2Agree which new-market leads to chase now, nurture, or dropShared practice3Sort real leads into chase now, nurture or drop as a team4Agree the right order for taking a new lead from first contact to a chase
DemoS4Adapt the pitchPractises what changes: local references, The Big Four, local objections.
Shared knowledge1Quiz each other on what must change in the pitch for the new marketShared conviction2Decide which first clients to chaseShared practice3Align on which new-market leads the team chases4Rehearse adapting the pitch for the new market under real…
DemoPlay it yourself · a short demo · one exercise from session 3 · Sort the Situations
Alone first. Then the team agrees on one answer.
This is a taste, not the whole session. “Pick the right accounts” runs 4 exercises with your own team, on a call or in a room. Here is one of them, on the real screens, played with four AI teammates, so you can feel how a session works.
Pick the right accounts · Sort the Situations00:00MJLSYouSort real leads into chase now, nurture or drop as a teamOn screen: Sort each of the 6 leads into its correct action alone
You are playing with 4 AI teammates. Every screen opens on its briefing: read it, then tap I’m ready.
Readiness intelligence · what you'll see as teams play
Know which of your partners and managers are ready for the new market, and where you should step in, before the first quarter is gone.
Acme Consulting › Readiness intelligence › New market entryEvery one of your partners and managers chases the same customers in the new market
Readiness index81%Ready+43 pts25% participation + 25% progress + 50% alignment · Ready at 80
Shared knowledge48 → 88Shared conviction37 → 71Shared practice44 → 80
Participation94%56 of 60 people played at least once
Progress75%3 of 4 planned sessions completed
Alignment41% →78%187 of 240 points aligned
Failed alignment pointsWhere you should step in
What counts as an ideal first customerNot aligned in 4 of 9 playsShared knowledgeYour new-market team · 14 partners and managers
Would we back the expansion with our biggest clients?"Not yet, we still have concerns" in 2 playsShared convictionYour enterprise team · 14 partners and managers
Your partners and managers could play this next week. Add your website to make it yours.
- 01 · 5 minConfirm the assumptionsCheck what we inferred about you and edit any text in place. Your edits are locked.
- 02 · 1 link per teamInvite your teamAny browser, any device. No account, nothing to install.
- 03 · after each playWatch readiness fill inYou see who played, what they agreed, and where to follow up.
Used by teams at
Free until you play live · ISO 27001 · EU data
Free until you play live · ISO 27001 · EU data